Walmart Connect / Walmart DSP
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Overview
Tagline Brand's website · 2026-10-04
The ability to link online ad spend to massive, verifiable in-store purchase data across thousands of physical locations.
Description Brand's website · 2026-10-04
Walmart Connect is the retail media division of Walmart Inc., providing omnichannel advertising solutions. The Walmart DSP is a demand-side platform developed in partnership with The Trade Desk that allows advertisers to leverage Walmart's first-party shopper data across the open internet.
Offerings
Core capabilities Brand's website · 2026-10-04
- Walmart DSP
- Sponsored Search
- On-site Display
- Off-site Programmatic
- In-store Media
Pricing Brand's website · 2026-10-04
Usage-based / Managed Service / Enterprise
Audience
Target industry Brand's website · 2026-10-04
CPG Brands, Consumer Electronics, Apparel, Agencies
Landscape
Competitors Brand's website · 2026-10-04
- Amazon Advertising
- Target Roundel
- The Trade Desk (Direct)
- Kroger Precision Marketing
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Claim Walmart Connect / Walmart DSP — free →Page last updated 2026-10-17.