Technical guides

Make your brand information easier to use.

Practical guidance on crawl policy, readable content and the public formats Optimly supports.

Reviewed October 21, 2026.

What’s supported today

Optimly serves robots.txt, a sitemap, site-level llms.txt, a bulk brand catalog and public brand records in HTML, JSON and plain text. The old llms-full.txt paths redirect; a public ai-agent-manifest.json endpoint is not implemented.

These resources make information available. They do not guarantee that an AI system retrieves, cites or recommends it.

robots.txt

Set crawler policy deliberately. Understand the difference between crawl requests and access controls.

llms.txt

Provide useful context and links. Treat discovery and adoption as something to verify.

Full text and retrieval

Use the current public formats and understand the legacy redirects.

Brand identity files

Understand the supported brand records and the limits of custom manifest files.

Explore the public resources

Brand Index contains public brand information. For AI answer measurement, see the example report and methodology.