llms-full.txt: Understand the redirect and retrieval formats
Optimly serves complete public brand records through HTML, JSON and plain text; it does not maintain a separate full-text companion.
Reviewed against Optimly’s implementation on .
What the implementation does
On Optimly, /llms-full.txt returns a permanent 301 redirect to /llms.txt. For a brand, /brand/{slug}/llms-full.txt redirects to /brand/{slug}/llms.txt. The target then resolves the requested brand.
The earlier guide described a separate, automatically maintained companion file. That is not the current implementation.
Choose the resource for the job
/llms.txt: site context and resource map./brands.json: bulk brand catalog with identifiers and page URLs, not a full export of every section./brand/{slug}: human-readable public record./brand/{slug}.json: structured public brand content./brand/{slug}/llms.txt: plain-text public brand content.
Use a real slug from the catalog. Records may redirect or require disambiguation. Unknown records can return 404. See the developer reference →
For your retrieval application
Fetch the supported representation, retain its source URL and dates, and choose chunk boundaries appropriate to your application. Headings and focused sections can make parsing easier, but a horizontal rule or a particular token count does not force another system to chunk content a certain way.
Evaluate retrieval on your own questions and evidence. A file described as “RAG-ready” does not establish that third-party agents ingest it or answer accurately from it.
Freshness and publication
Public representations are assembled from the active Brand Index version. They are not direct mirrors of arbitrary website edits or unpublished BrandVault drafts. Inspect the record’s source attribution, last-change and refresh dates after an update.
Responses can be cached. Publishing a change does not force every downstream cache or model to refresh immediately. The claim flag identifies a claimed brand; it is not proof that every section was owner-approved. Inspect section provenance.
Keep your published record useful
Review your brand information, its sources and its dates. Check the public record after publishing, and use reports to understand the answers actually observed.