Optimly Research
See what AI is recommending—and what buyers are asking.
Optimly Research tracks how AI systems describe businesses and categories, along with the questions and demand patterns appearing across AI search.
AI Brand Index
See how AI understands businesses and markets — how ChatGPT, Claude, Gemini and Perplexity describe a brand, its category, and its competitors.
56,251+ brands indexed in the AI Brand Index.
AI buyer trends
See which buyer topics, categories, brands, and comparisons AI systems are accessing. Optimly uses these signals to inform what a business should improve next, with the limits stated.
Research reports and methodology
- The State of AI Brand Representation 2026
How accurately AI systems describe businesses across categories, and where the gaps cluster. - The State of AI Brand Crawling — March 2026
Which AI crawlers visit brand pages, how often, and what they collect while they are there. - AI Brand Audit Findings
Aggregate findings from thousands of brand audits: the recurring failures AI makes about businesses. - Methodology
How Optimly measures AI understanding, and the limits of every number we publish.