Frequently asked questions

An agent-cy is an AI brand growth agent that does the work of an agency: it researches, prepares, and keeps the next approved brand growth action moving until it ships and is measured. It is not a dashboard you interpret or a retainer you manage. Optimly is an brand comprehension and recommendation platform — auditing AI answers, asserting your brand’s ground truth, and executing approved changes in Slack.

A good agency brings senior strategists and hands-on execution — for many companies that's the right choice, and Optimly isn't a replacement for that relationship. Optimly is built for teams that aren't ready for a retainer: it keeps one evidence-backed action moving at a time, grounds every recommendation in observed AI behavior — the AI Brand Index and continuous brand monitoring — rather than judgment alone, and measures the same buyer questions before and after each change.

Those are capable monitoring products, and they assume a marketing team whose job is to interpret dashboards, scores, and share of voice. Optimly is built for teams without that person: it turns what monitoring finds into the next prepared, owner-approved action, coordinates onsite and offsite implementation, verifies what shipped, and measures what changed on the same buyer questions.

AI-native businesses, founders, and lean marketing teams taking organic growth from zero to one — without a dedicated SEO, AEO, or brand-positioning specialist. It is most useful where customers use AI or organic search to discover, compare, or evaluate providers.

It works toward one organic growth goal you set: it chooses the next best action, researches and prepares the work, requests your input, review, or approval when needed, adapts to your feedback, coordinates approved onsite and offsite implementation, verifies what shipped, and measures what changed — then uses that evidence to choose the next action. One action stays actively in motion at a time, with a tracked history and an accountable next owner. The unit of work is one approved action — researched, implemented, verified, and measured.

Optimly works where you already work: Slack. The agent shows what's in motion and whose court each action is in, asks for input, review, or approval when it needs you, and applies your feedback. Progress, time reclaimed, and attributed value show up in Home and in Slack — there's no new dashboard to babysit.

No. Nothing customer-facing publishes without owner approval. Optimly prepares the work and presents it for your review; you stay in control of what ships.

The hardest part of AI monitoring is knowing which queries actually matter. Most AEO tools make you guess at prompts, then report mentions and share of voice across them. Optimly builds your query panel from your owner-verified Business Profile — unbranded category queries where buyers compare you against competitors, and branded queries about your business — then continuously tests AI models on both what they already believe about you and what they answer with web search enabled. The free plan monitors a 25-probe panel refreshed quarterly; paid plans monitor a 50-probe panel refreshed weekly.

Optimly operates infrastructure AI systems actually read — the AI Brand Index and verified Business Profiles — receiving 145,000+ automated agent visits per week. That concentrated panel shows how AI agents retrieve and cite brands in real shopping conversations, and powers whitespace analysis: finding the buyer questions in your category that no brand owns yet. Optimly's AI marketing playbook turns the best available research into recommendations, and a learning loop makes those recommendations better for your brand with every completed action.

The free experience is $0 — no seat limits, no credit card required. Optimly Agent (private beta) starts at $500+ per brand per month, depending on how much of the work Optimly carries, with discounts for multiple brands. The exact price is confirmed after an onboarding call, with scope described before the call.

A check of how AI understands your business, one clear recommendation, an owner-approved Business Profile (listed in the AI Brand Index, with llms.txt generation and brand API access), continuous brand monitoring on a 25-probe panel of branded and category buyer queries refreshed quarterly, and optional measurement of AI-referred traffic and conversions.