Frequently asked questions

BrandVault is for brands: a record of your approved information, controlled by you. Brand Index is for agents: a place to discover and retrieve structured brand information, including owner-approved BrandVault records. Optimly connects the two.

A sourced record is compiled by Optimly from public information and has not been reviewed by the brand. An owner-approved record has been claimed by the brand, and the owner approved what is published. Not every brand in the Brand Index is owner-approved.

Find your brand in the Brand Index and choose Claim. Ownership is verified with a work email address on the brand’s domain. We don’t publish anything on your behalf at that stage.

Your agent can help prepare and maintain your record, including proposing changes. Nothing is published until you approve it. The published version, with its approval date, is what agents retrieve.

A BrandVault gives AI agents a first-party record of your brand: the facts, pricing and evidence you approved, with the date you last approved them. You decide what is published and can update it whenever something changes, so agents can retrieve your current information from a source you control. Your reports then show how AI models describe your brand, so you can see where the record needs work. Publishing makes your approved information available to agents, but it does not guarantee that any model will retrieve or recommend your brand.

Reports show how AI models describe your brand and how often they recommend it across the specific questions and models we test. The questions, models, dates and sample size are shown in each report. Results reflect those tests only and don’t cover all AI conversations.

BrandVault is free. It includes up to 3 completed reports per brand in any rolling 30-day period. To access free reports, your BrandVault must have been published or updated within that same period.

Paid services cover deeper measurement and custom reporting, market and competitive intelligence from the Brand Index, and strategic advisory. They start at $500 per month. Scope is agreed individually on a call.

If you work with agencies or manage brands for clients, book a call with us to talk about creating and managing BrandVaults on behalf of the brands you work with. Agency dashboards, delegated access and multi-client permissions aren’t available yet.