# Walmart Connect / Walmart DSP

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/walmart-connect-walmart-dsp
- **Dataset:** https://optimly.ai/brand/walmart-connect-walmart-dsp.json
- **Markdown:** https://optimly.ai/brand/walmart-connect-walmart-dsp/llms.txt
- **Official website:** https://walmartconnect.com
- **Slug:** walmart-connect-walmart-dsp
- **Categories:** ad-tech-ad-networks, marketing-technology

## Overview

- **Tagline:** The ability to link online ad spend to massive, verifiable in-store purchase data across thousands of physical locations.
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

- **Description:** Walmart Connect is the retail media division of Walmart Inc., providing omnichannel advertising solutions. The Walmart DSP is a demand-side platform developed in partnership with The Trade Desk that allows advertisers to leverage Walmart's first-party shopper data across the open internet.
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Walmart DSP
  - Sponsored Search
  - On-site Display
  - Off-site Programmatic
  - In-store Media
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

- **Pricing:** Usage-based / Managed Service / Enterprise
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

## Audience

- **Target industry:** CPG Brands, Consumer Electronics, Apparel, Agencies
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Amazon Advertising
  - Target Roundel
  - The Trade Desk (Direct)
  - Kroger Precision Marketing
Source: Brand's website (https://walmartconnect.com) · 2026-10-04

Page last updated 2026-10-17.