{"name":"Walmart Connect / Walmart DSP","domain":"walmartconnect.com","url":"https://optimly.ai/brand/walmart-connect-walmart-dsp","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"The ability to link online ad spend to massive, verifiable in-store purchase data across thousands of physical locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://walmartconnect.com","updated_at":"2026-10-04T00:06:21.132000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Walmart Connect is the retail media division of Walmart Inc., providing omnichannel advertising solutions. The Walmart DSP is a demand-side platform developed in partnership with The Trade Desk that allows advertisers to leverage Walmart's first-party shopper data across the open internet.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://walmartconnect.com","updated_at":"2026-10-04T00:06:21.132000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Walmart DSP\nSponsored Search\nOn-site Display\nOff-site Programmatic\nIn-store Media","source_type":"1p_website","source_label":"Brand's website","source_url":"https://walmartconnect.com","updated_at":"2026-10-04T00:06:21.132000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Usage-based / Managed Service / Enterprise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://walmartconnect.com","updated_at":"2026-10-04T00:06:21.132000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"CPG Brands, Consumer Electronics, Apparel, Agencies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://walmartconnect.com","updated_at":"2026-10-04T00:06:21.132000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Amazon Advertising"},{"url":null,"name":"Target Roundel"},{"url":null,"name":"The Trade Desk (Direct)"},{"url":null,"name":"Kroger Precision Marketing"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://walmartconnect.com","updated_at":"2026-10-04T00:06:21.132000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:21.132000+00:00","last_changed_at":"2026-10-17T23:33:19.676991+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=29795825-1345-46cb-9a70-f76b6ab74c9a"}