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Overview

Tagline Brand's website · 2026-10-04

Delivers the market truth of $200 billion in annual actualized global transaction data, leveraging billing-verified (not panelled or modelled) insights. Guideline stands alone at the intersection of Media Plan Management and ad intelligence with a unique 'give-to-get' data approach.

Description Brand's website · 2026-10-04

Guideline is a global provider of ad intelligence and media plan management technology for brands, agencies, publishers, and hedge funds. They deliver the market truth of $200 billion in annual actualized global transaction data alongside a robust plan management system that actively powers over 60,000 media plans annually.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Ad Intelligence platform (providing verified ad spend
  • validated pricing
  • custom research
  • post-buy operations
  • institutional-grade data feeds) and Media Plan Management platform (for multi-market planning
  • multi-agency workflow
  • governance
  • approvals
  • budgeting
  • reconciliation
  • and actualisation).

Audience

Target industry Brand's website · 2026-10-04

Brands, agencies, publishers, hedge funds, media strategy professionals, financial and investment analysts, market & content researchers.

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Page last updated 2026-10-17.