# Guideline

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/guideline
- **Dataset:** https://optimly.ai/brand/guideline.json
- **Markdown:** https://optimly.ai/brand/guideline/llms.txt
- **Official website:** https://guideline.ai
- **Slug:** guideline
- **Categories:** ad-tech-ad-networks, marketing-technology

## Overview

- **Tagline:** Delivers the market truth of $200 billion in annual actualized global transaction data, leveraging billing-verified (not panelled or modelled) insights. Guideline stands alone at the intersection of Media Plan Management and ad intelligence with a unique 'give-to-get' data approach.
Source: Brand's website (https://guideline.ai) · 2026-10-04

- **Description:** Guideline is a global provider of ad intelligence and media plan management technology for brands, agencies, publishers, and hedge funds. They deliver the market truth of $200 billion in annual actualized global transaction data alongside a robust plan management system that actively powers over 60,000 media plans annually.
Source: Brand's website (https://guideline.ai) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Ad Intelligence platform (providing verified ad spend
  - validated pricing
  - custom research
  - post-buy operations
  - institutional-grade data feeds) and Media Plan Management platform (for multi-market planning
  - multi-agency workflow
  - governance
  - approvals
  - budgeting
  - reconciliation
  - and actualisation).
Source: Brand's website (https://guideline.ai) · 2026-10-04

## Audience

- **Target industry:** Brands, agencies, publishers, hedge funds, media strategy professionals, financial and investment analysts, market & content researchers.
Source: Brand's website (https://guideline.ai) · 2026-10-04

Page last updated 2026-10-17.