{"name":"Guideline","domain":"guideline.ai","url":"https://optimly.ai/brand/guideline","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Delivers the market truth of $200 billion in annual actualized global transaction data, leveraging billing-verified (not panelled or modelled) insights. Guideline stands alone at the intersection of Media Plan Management and ad intelligence with a unique 'give-to-get' data approach.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://guideline.ai","updated_at":"2026-10-04T00:07:55.552000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Guideline is a global provider of ad intelligence and media plan management technology for brands, agencies, publishers, and hedge funds. They deliver the market truth of $200 billion in annual actualized global transaction data alongside a robust plan management system that actively powers over 60,000 media plans annually.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://guideline.ai","updated_at":"2026-10-04T00:07:55.552000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Ad Intelligence platform (providing verified ad spend\nvalidated pricing\ncustom research\npost-buy operations\ninstitutional-grade data feeds) and Media Plan Management platform (for multi-market planning\nmulti-agency workflow\ngovernance\napprovals\nbudgeting\nreconciliation\nand actualisation).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://guideline.ai","updated_at":"2026-10-04T00:07:55.552000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Brands, agencies, publishers, hedge funds, media strategy professionals, financial and investment analysts, market & content researchers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://guideline.ai","updated_at":"2026-10-04T00:07:55.552000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:55.552000+00:00","last_changed_at":"2026-10-17T23:33:47.244222+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2fb97d28-ce1b-4025-ab1d-946cbdfbb16b"}