Amazon Advertising Off Sitedsp

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Overview

Tagline Brand's website · 2026-10-04

Access to Amazon's exclusive first-party purchase and intent data for targeting users on non-Amazon websites.

Description Brand's website · 2026-10-04

A descriptive reference to Amazon DSP's capability to purchase programmatic advertising on third-party websites and apps. It leverages Amazon's first-party shopper data to target audiences across the open web, beyond Amazon's own retail properties.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Programmatic Display
  • Video Ads
  • Audio Ads
  • Twitch Ads

Pricing Brand's website · 2026-10-04

Usage-based (CPM) with potential managed service minimums.

Audience

Target industry Brand's website · 2026-10-04

Enterprise brands, agencies, and Amazon Sellers (endemic and non-endemic).

Landscape

Competitors Brand's website · 2026-10-04

  • The Trade Desk
  • Google Display & Video 360 (DV360)
  • Criteo
  • Walmart Connect (via Trade Desk)

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Page last updated 2026-10-17.