# Amazon Advertising Off Sitedsp

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/amazon-advertising-off-sitedsp
- **Dataset:** https://optimly.ai/brand/amazon-advertising-off-sitedsp.json
- **Markdown:** https://optimly.ai/brand/amazon-advertising-off-sitedsp/llms.txt
- **Official website:** https://amazon.com
- **Slug:** amazon-advertising-off-sitedsp
- **Categories:** ad-tech-ad-networks, marketing-technology

## Overview

- **Tagline:** Access to Amazon's exclusive first-party purchase and intent data for targeting users on non-Amazon websites.
Source: Brand's website (https://amazon.com) · 2026-10-04

- **Description:** A descriptive reference to Amazon DSP's capability to purchase programmatic advertising on third-party websites and apps. It leverages Amazon's first-party shopper data to target audiences across the open web, beyond Amazon's own retail properties.
Source: Brand's website (https://amazon.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Programmatic Display
  - Video Ads
  - Audio Ads
  - Twitch Ads
Source: Brand's website (https://amazon.com) · 2026-10-04

- **Pricing:** Usage-based (CPM) with potential managed service minimums.
Source: Brand's website (https://amazon.com) · 2026-10-04

## Audience

- **Target industry:** Enterprise brands, agencies, and Amazon Sellers (endemic and non-endemic).
Source: Brand's website (https://amazon.com) · 2026-10-04

## Landscape

- **Competitors:**
  - The Trade Desk
  - Google Display & Video 360 (DV360)
  - Criteo
  - Walmart Connect (via Trade Desk)
Source: Brand's website (https://amazon.com) · 2026-10-04

Page last updated 2026-10-17.