{"name":"Amazon Advertising Off Sitedsp","domain":"amazon.com","url":"https://optimly.ai/brand/amazon-advertising-off-sitedsp","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Access to Amazon's exclusive first-party purchase and intent data for targeting users on non-Amazon websites.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:03:09.637000+00:00"},{"key":"description","label":"Description","shape":"text","content":"A descriptive reference to Amazon DSP's capability to purchase programmatic advertising on third-party websites and apps. It leverages Amazon's first-party shopper data to target audiences across the open web, beyond Amazon's own retail properties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:03:09.637000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Programmatic Display\nVideo Ads\nAudio Ads\nTwitch Ads","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:03:09.637000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Usage-based (CPM) with potential managed service minimums.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:03:09.637000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Enterprise brands, agencies, and Amazon Sellers (endemic and non-endemic).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:03:09.637000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"The Trade Desk"},{"url":null,"name":"Google Display & Video 360 (DV360)"},{"url":null,"name":"Criteo"},{"url":null,"name":"Walmart Connect (via Trade Desk)"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://amazon.com","updated_at":"2026-10-04T00:03:09.637000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:09.637000+00:00","last_changed_at":"2026-10-17T23:32:06.950633+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=18fe3035-9cea-4acd-82f0-ec3a68a81ac5"}