Microsoft To Do is a company within the Software category. Microsoft To Do is a cloud-based task management application that allows users to manage their tasks from a smartphone, tablet, and computer. It was developed by the team behind Wunderlist after Microsoft acquired 6Wunderkinder, focusing on personal productivity and integration with the Microsoft 365 ecosystem.
Microsoft To Do was founded in 2017 and is headquartered in Redmond, WA.
Microsoft To Do is part of Microsoft.
Microsoft To Do is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Microsoft To Do is Strong. Significant factual deltas detected.
AI models classify Microsoft To Do as a Challenger. AI names competitors first.
Microsoft To Do appeared in 7 of 8 sampled buyer-intent queries (88%). The brand is highly discoverable, but often appears as a secondary recommendation to more specialized tools like Todoist or Notion.
AI reliably identifies this brand as the successor to Wunderlist and a core part of the Microsoft 365 suite. It is consistently described as a simple, integrated personal productivity tool, though descriptions often lag behind its rapid integration with Microsoft Planner. Key gap: While often categorized as a standalone app, its backend is increasingly indistinguishable from Outlook Tasks, leading to confusion about where 'To Do' ends and 'Outlook' begins.
Of 5 key facts verified about Microsoft To Do, 5 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Uncertainty regarding specific enterprise feature parity compared to the legacy Outlook Desktop tasks.
Microsoft To Do's main competitors are Any.do, Apple Reminders, Todoist. According to AI models, these are the brands most frequently named alongside Microsoft To Do in buyer-intent queries.
Microsoft To Do's core products are To-do lists, Daily Planner (My Day), Shared lists, Task Reminders, Outlook Integration..
Microsoft To Do uses Free for individuals; included in Microsoft 365 for business..
Microsoft To Do serves Personal productivity users, students, and employees within the Microsoft 365 ecosystem..
Microsoft To Do Native, deep integration with Outlook and Microsoft 365, allowing tasks to flow from emails directly into a personal daily planner.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/microsoft-to-do
Last analyzed: April 10, 2026
Founded: 2017
Headquarters: Redmond, Washington, USA