{"name":"Microsoft To Do","domain":"microsoft.com","url":"https://optimly.ai/brand/microsoft-to-do","is_claimed":false,"categories":["collaboration-productivity","consumer-apps"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Native, deep integration with Outlook and Microsoft 365, allowing tasks to flow from emails directly into a personal daily planner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:30.805000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Microsoft To Do is a cloud-based task management application that allows users to manage their tasks from a smartphone, tablet, and computer. It was developed by the team behind Wunderlist after Microsoft acquired 6Wunderkinder, focusing on personal productivity and integration with the Microsoft 365 ecosystem.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:30.805000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"To-do lists\nDaily Planner (My Day)\nShared lists\nTask Reminders\nOutlook Integration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:30.805000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Free for individuals; included in Microsoft 365 for business.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:30.805000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Personal productivity users, students, and employees within the Microsoft 365 ecosystem.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:30.805000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Todoist"},{"url":null,"name":"Any.do"},{"url":null,"name":"Apple Reminders"},{"url":null,"name":"Google Tasks"},{"url":null,"name":"Microsoft Planner"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://microsoft.com","updated_at":"2026-10-04T00:05:30.805000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:30.805000+00:00","last_changed_at":"2026-10-17T23:44:42.600227+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c871ead9-4917-44a7-bc3c-8a37824a1e02"}