Gusto (Benefits Division)
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Overview
Tagline Brand's website · 2026-10-04
Automated 'Sync-to-Payroll' technology that eliminates manual entry of benefits deductions and enrollment changes.
Description Brand's website · 2026-10-04
The Benefits Division of Gusto (formerly ZenPayroll) manages the integration, administration, and brokerage of employee insurance and financial wellness programs. It operates as a licensed brokerage that connects SMBs with health, dental, and vision carriers through a centralized digital platform.
Offerings
Core capabilities Brand's website · 2026-10-04
- Health Insurance (Medical
- Dental
- Vision)
- 401(k)
- HSA/FSA
- Commuter Benefits
- Life and Disability Insurance.
Pricing Brand's website · 2026-10-04
Subscription plus per-employee fee; insurance premiums paid to carriers.
Audience
Target industry Brand's website · 2026-10-04
Small to medium-sized businesses (1-500 employees), startups, professional services.
Landscape
Competitors Brand's website · 2026-10-04
- Rippling
- ADP (Run)
- Zenefits (by TriNet)
- BambooHR
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Claim Gusto (Benefits Division) — free →Page last updated 2026-10-17.