{"name":"Gusto (Benefits Division)","domain":"gusto.com","url":"https://optimly.ai/brand/gusto-benefits-division","is_claimed":false,"categories":["hr-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Automated 'Sync-to-Payroll' technology that eliminates manual entry of benefits deductions and enrollment changes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:06:08.819000+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Benefits Division of Gusto (formerly ZenPayroll) manages the integration, administration, and brokerage of employee insurance and financial wellness programs. It operates as a licensed brokerage that connects SMBs with health, dental, and vision carriers through a centralized digital platform.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:06:08.819000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Health Insurance (Medical\nDental\nVision)\n401(k)\nHSA/FSA\nCommuter Benefits\nLife and Disability Insurance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:06:08.819000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Subscription plus per-employee fee; insurance premiums paid to carriers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:06:08.819000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Small to medium-sized businesses (1-500 employees), startups, professional services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:06:08.819000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"Rippling"},{"url":null,"name":"ADP (Run)"},{"url":null,"name":"Zenefits (by TriNet)"},{"url":null,"name":"BambooHR"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://gusto.com","updated_at":"2026-10-04T00:06:08.819000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:08.819000+00:00","last_changed_at":"2026-10-17T23:35:57.265806+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4e800f1c-9e08-46eb-81a1-5b696902c9b4"}