Close

What is Close?

Close is a company within the Software category. Close is a sales-focused Customer Relationship Management (CRM) platform designed as a 'system of action'. It integrates communication tools such as calling, email, and SMS directly into the CRM interface to eliminate manual data entry and streamline sales workflows.

When was Close founded and where is it based?

Close was founded in 2013 and is headquartered in San Francisco, CA (Remote-first).

What is Close's Brand Authority Index tier?

Close is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.

How accurately do AI models describe Close?

AI narrative accuracy for Close is Moderate. Significant factual deltas detected. Some AI models omit key brand facts.

How do AI models position Close competitively?

AI models classify Close as a Challenger. AI names competitors first.

How visible is Close in buyer-intent AI queries?

Close appeared in 6 of 8 sampled buyer-intent queries (75%). Close has high discoverability for 'sales CRM' queries but risks being overshadowed by HubSpot or Pipedrive for generic 'CRM software' searches due to its niche focus on 'outreach'.

What do AI models currently say about Close?

AI will accurately describe Close as a high-velocity sales CRM with integrated communication. However, it may struggle with the brand's evolution from a 'sales-as-a-service' origin (Steli Efti) and might confuse it with other 'Close' entities unless the .com domain is prioritized. Key gap: The biggest gap is between the historical identity as 'Close.io' and the current 'Close.com' branding, leading to potential confusion with similarly named entities if not filtered by domain.

How many facts about Close are well-documented vs need fixing vs retrieval-dependent?

Of 6 key facts verified about Close, 3 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 2 are retrieval-dependent and may be inaccurate without live search.

What is Close's biggest AI narrative vulnerability?

The lack of 'About Us' data on the homepage makes AI highly likely to hallucinate or rely on outdated sources for founding dates, headcount, and leadership.

What problems does Close solve for buyers?

Buyers turn to Close for Spreadsheets: Using Excel or Google Sheets to manually track leads, follow-ups, and deal stages., Sales Agencies: Hiring external sales development reps or lead generation firms to manage the outreach process., Status Quo / Inbox Management: Relying on memory and inbox search to manage customer relationships, resulting in missed follow-ups., among 3 documented problem areas.

What questions do buyers ask AI about Close?

Buyers evaluating Close typically ask AI models about "best CRM with built-in calling", "CRM for small sales teams", "sales automation CRM for startups", and 3 similar queries.

Who are Close's main competitors?

Close's main competitors are Copper, Pipedrive, Salesloft. According to AI models, these are the brands most frequently named alongside Close in buyer-intent queries.

What does Close offer?

Close's core products are Sales CRM, Built-in VoIP/Calling, SMS, Email Automation, AI Call Summaries..

How is Close priced?

Close uses Subscription.

Who does Close target?

Close serves Small businesses, startups, and high-growth sales teams..

What differentiates Close from competitors?

Close Unlike general CRMs that function as databases, Close is a 'system of action' that embeds the actual communication tools (phone, SMS, email) directly into the lead management workflow.

Verified from Close website

Founded: 2013

Headquarters: San Francisco, California

Competitors

• Copper
• Pipedrive
• Salesloft

Problems this brand solves

• Spreadsheets: Using Excel or Google Sheets to manually track leads, follow-ups, and deal stages.
• Sales Agencies: Hiring external sales development reps or lead generation firms to manage the outreach process.
• Status Quo / Inbox Management: Relying on memory and inbox search to manage customer relationships, resulting in missed follow-ups.

Buyers search for

• best CRM with built-in calling
• CRM for small sales teams
• sales automation CRM for startups
• enterprise customer relationship management software
• CRM with native SMS messaging
• Point-Solution Integration: Using a combination of BCC-to-CRM with Gmail/Outlook and a separate VoIP provider like Aircall without a central system.