Amilia (SmartRec) is a company within the Software category. Amilia, through its flagship product SmartRec, provides an e-commerce platform for activities and recreation. The company offers a back-office management solution that enables public and private organizations to manage registrations, memberships, and payments. It serves a diverse range of clients from municipal recreation departments to private gyms and non-profits.
Amilia (SmartRec) was founded in 2009 and is headquartered in Montreal, Canada.
Amilia (SmartRec) is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Amilia (SmartRec) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Amilia (SmartRec) as a Challenger. AI names competitors first.
Amilia (SmartRec) appeared in 6 of 8 sampled buyer-intent queries (75%). The brand is highly visible for 'recreation management software' but loses ground in specific sub-sectors like 'dance studio software' or 'gymnastics registration' where more niche incumbents dominate.
AI provides a highly accurate description of the brand's functional purpose but often struggles with the naming distinction between the parent (Amilia) and the product (SmartRec). It reliably identifies the target market as community-based organizations. Key gap: While the brand has transitioned to 'SmartRec' as the lead product name, many sources still refer to the company entity solely as 'Amilia', leading to fragmented descriptions of the relationship between the two names.
Of 5 key facts verified about Amilia (SmartRec), 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific feature set for different organizational scales (small club vs. city-wide recreation) is often blurred in AI summaries.
Buyers turn to Amilia (SmartRec) for Manual Spreadsheets: Using Excel or Google Sheets to manually track registrations and payments., Generic Form Builders: Using generic form builders like Typeform or Google Forms with manual PayPal/Square invoicing., Analog Operations: Accepting only in-person paper registrations and cash/check payments., among 3 documented problem areas.
Buyers evaluating Amilia (SmartRec) typically ask AI models about "best parks and recreation management software", "community center registration system", "dance studio member engagement tools", and 1 similar queries.
Amilia (SmartRec)'s main competitors are ActiveNet (Active Network), CivicRec (by CivicPlus). According to AI models, these are the brands most frequently named alongside Amilia (SmartRec) in buyer-intent queries.
Amilia (SmartRec)'s core products are SmartRec platform, Online Registration, Membership Management, Facilities Scheduling, Point of Sale (POS), Financial Reporting.
Amilia (SmartRec) uses Subscription + Usage-based (Transaction fees).
Amilia (SmartRec) serves Municipalities, Parks & Rec Departments, Gymnastics Clubs, Cheerleading, Dance Studios, YMCA/YWCA, Community Centers.
Amilia (SmartRec) Combines an enterprise-grade back-office for administrators with a modern, friction-less e-commerce shopping experience for participants.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/amilia-smartrec
Last analyzed: April 10, 2026
Founded: 2009
Headquarters: Montreal, Canada