# Amilia (SmartRec) > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/amilia-smartrec - **Dataset:** https://optimly.ai/brand/amilia-smartrec.json - **Markdown:** https://optimly.ai/brand/amilia-smartrec/llms.txt - **Official website:** https://amilia.com - **Slug:** amilia-smartrec - **Categories:** e-commerce-platforms-software, finance-accounting-software, sales-crm, vertical-industry-software ## Overview - **Tagline:** Combines an enterprise-grade back-office for administrators with a modern, friction-less e-commerce shopping experience for participants. Source: Brand's website (https://amilia.com) · 2026-10-04 - **Description:** Amilia, through its flagship product SmartRec, provides an e-commerce platform for activities and recreation. The company offers a back-office management solution that enables public and private organizations to manage registrations, memberships, and payments. It serves a diverse range of clients from municipal recreation departments to private gyms and non-profits. Source: Brand's website (https://amilia.com) · 2026-10-04 ## Offerings - **Core capabilities:** - SmartRec platform - Online Registration - Membership Management - Facilities Scheduling - Point of Sale (POS) - Financial Reporting Source: Brand's website (https://amilia.com) · 2026-10-04 - **Pricing:** Subscription + Usage-based (Transaction fees) Source: Brand's website (https://amilia.com) · 2026-10-04 ## Audience - **Target industry:** Municipalities, Parks & Rec Departments, Gymnastics Clubs, Cheerleading, Dance Studios, YMCA/YWCA, Community Centers Source: Brand's website (https://amilia.com) · 2026-10-04 ## Landscape - **Competitors:** - CivicRec (CivicPlus) - Active Network (ActiveNet) - RecDesk - TeamSnap Source: Brand's website (https://amilia.com) · 2026-10-04 Page last updated 2026-10-17.