Optimly vs. Athena HQ
Choose the approach that fits your brand information, measurement and reporting needs.
Optimly offer updated .
Owner-approved information, measurement and advisory
Brand Index helps agents discover and retrieve structured brand information. BrandVault gives you a record you can prepare, review and publish. Reports measure how AI describes and recommends your brand across the questions and models tested.
Use Optimly when you want to maintain an owner-approved record and understand how tested answers align with it. Paid engagements add deeper measurement, market intelligence and strategic advisory.
Questions to compare
- Can you inspect the tested questions, model coverage and underlying answers?
- How are mentions, positioning alignment and first recommendations distinguished?
- Can you publish and maintain information that you have explicitly approved?
- What is included free, and what reporting or advisory work is separately scoped?
Compare the evidence, coverage and workflow you need. Confirm current features, model coverage and commercial terms directly with each provider; this page does not claim feature parity or absence.
What Optimly measures today
Your approved BrandVault provides the reference for interpreting the answers we test. Reports separate three metrics:
- Visibility: how often your brand appears in the tested unbranded answers.
- Positioning Strength: how closely scored answers align with your approved positioning.
- Endorsement Strength: how often your brand is recommended first in the eligible unbranded answers.
Reports include answer evidence and model coverage. Recommendations are suggestions for review. Failed or unjudged answers are excluded; missing results are not zero scores. Publishing a record does not guarantee retrieval or recommendation, and a later score change does not establish causation.
Read the metric definitions and aggregation rules → · See Optimly’s example report →
BrandVault is free. Upgrade when you need it.
Claim your brand, verify ownership, and prepare and publish an owner-approved record for AI agents. Nothing is published until you approve it.
Includes up to 3 completed reports per brand in any rolling 30-day period when your BrandVault has been published or updated within that same period.
Deeper measurement, market intelligence and strategic advisory start at $500/month. Scope is agreed on a call.