The Best Tools for Monitoring Your Brand Across ChatGPT, Claude, Gemini & Perplexity
The short answer: for the cheapest daily tracking, use Otterly.AI ($29/mo). For the widest engine coverage at a published price — including Grok and Google AI Overviews — use AthenaHQ ($295/mo). For enterprise AEO content programs, look at Profound or Scrunch AI. And if your goal is to fix what AI gets wrong about your business — not just watch it — Optimly checks ChatGPT, Claude, Gemini, and Perplexity free and walks you through approved fixes with before-and-after proof.
Last updated August 14, 2026. Prices and plan details checked on each vendor's public pricing page, August 2026.
How We Compared
Five criteria that actually matter for a small business or marketing team:
- Engines covered at the entry price — many tools advertise nine engines but sell Claude and Gemini as add-ons or enterprise features.
- Real starting price — the number on the pricing page, not "contact us."
- Question quality — does it test the questions your buyers actually ask, or generic prompts?
- Does it fix anything? — a dashboard of wrong answers is a to-do list, not a solution.
- Proof of change — can you see before-and-after evidence that the answers improved?
The Five Tools
1. Optimly
Free to startEngines: ChatGPT, Claude, Gemini, Perplexity
Optimly checks how your business appears in ChatGPT, Claude, Gemini, and Perplexity for real buyer questions, finds what is missing or wrong, and recommends a specific improvement. The check and first recommendation are free; the Optimly Agent private beta keeps the learning loop running while you approve what gets published.
Where it's not the best fit: if you only want a mention-tracking dashboard across the widest possible list of engines (including Grok and Google AI Overviews), a pure monitor below covers more engines out of the box.
Best for: Business owners and small marketing teams who want to fix wrong answers, not just see them
2. Otterly.AI
$29/mo (Lite)Engines: ChatGPT, Google AI Overviews, Perplexity, Copilot — Claude, Gemini, and AI Mode as paid add-ons
The leanest pure monitor. The $29 Lite plan tracks 15 search prompts daily across four AI search engines; Claude and Gemini cost extra. Standard ($189/mo) raises that to 100 prompts and adds API and MCP access.
It tells you what AI says — acting on it is up to you.
Best for: Solo marketers who want the cheapest daily mention tracking
3. Profound
$99/mo (Starter, billed yearly)Engines: Starter: ChatGPT only. Growth ($399/mo): ChatGPT, Perplexity, Google AI Overviews. Enterprise: up to 9
A well-known answer-engine optimization platform. The entry plan monitors ChatGPT only (50 prompts); the $399 Growth plan tracks three engines and adds AEO content workflows and agent credits. Enterprise plans expand to as many as nine engines.
Claude and Gemini tracking require the enterprise tier.
Best for: Growing companies investing in AEO content at scale
4. Scrunch AI
$250/mo (Core)Engines: Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise adds Claude, Gemini, Grok, Meta AI, AI Mode
Core covers 125 prompts across four engines plus five site audits a month, sentiment analysis, and recommendations. The full nine-engine coverage — including Claude, Gemini, and Grok — is enterprise-only.
The engines most small businesses ask about first (Claude, Gemini) sit behind the custom-priced tier.
Best for: Mid-market teams and agencies that want site audits alongside monitoring
5. AthenaHQ
Free credits to try; $295/mo (Starter)Engines: ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok (9 models on Starter)
The widest model coverage at a published price: the $295 Starter plan tracks nine models including Claude, Gemini, and Grok, with 3,600 response credits a month, content recommendations, and a citation engine. A free credit tier lets you try it first.
Credit-based pricing means heavy tracking can outgrow the base allotment.
Best for: Self-guided SMBs who want the widest engine coverage at a fixed price
Also worth knowing: Semrush offers AI visibility tracking inside its paid SEO suite — a reasonable choice if your team already lives in Semrush. Social listening tools like Brandwatch track conversations about your brand, not what AI assistants themselves say — a different job (see FAQ below).
Side-by-Side, at the Entry Price
| Tool | Starts at | ChatGPT | Claude | Gemini | Perplexity | Grok / AI Overviews | Fixes answers |
|---|---|---|---|---|---|---|---|
| Optimly | Free to start | ||||||
| Otterly.AI | $29/mo | ||||||
| Profound | $99/mo | ||||||
| Scrunch AI | $250/mo | ||||||
| AthenaHQ | $295/mo |
Coverage shown at each tool's entry-level paid plan (Optimly: free check), per vendor pricing pages, August 2026. Higher tiers expand coverage — Otterly adds Claude/Gemini as add-ons; Profound's Growth plan adds Perplexity and AI Overviews; Scrunch and Profound reach nine engines at enterprise tiers. "Fixes answers" = suggests and publishes approved changes to the information AI learns from, with before-and-after measurement.
Monitoring, AEO, or PR — Which Do You Actually Need?
When AI answers about your company are inaccurate, the fix depends on where the wrong information lives:
- Monitoring shows you what each assistant says and which sources it cites. Start here — it's diagnosis, and it can be free.
- Answer engine optimization (AEO) fixes the sources you control: your website's plain-language facts, structured data, llms.txt, and business listings. Most wrong answers trace back to these.
- PR and earned media matter when the wrong facts come from third-party articles, directories, or profiles you can't edit — you correct, supersede, or outrank them with fresher coverage.
In practice: monitor first, fix your own sources second, and reach for PR only for the stubborn third-party ones. That's the order Optimly automates — here's the step-by-step version if you want to do it by hand.
Common Questions
What tools monitor brand visibility across ChatGPT, Claude, Gemini, Perplexity, Grok, and AI Overviews?
AthenaHQ ($295/mo Starter) covers all six in one published plan. Scrunch AI and Profound cover them at the enterprise tier. Otterly.AI covers ChatGPT, AI Overviews, Perplexity, and Copilot from $29/mo with Claude and Gemini as add-ons. Optimly checks ChatGPT, Claude, Gemini, and Perplexity free — and is the option focused on fixing wrong answers, not just tracking them. Prices checked August 2026.
Do I need answer engine optimization, brand monitoring, or PR to fix inaccurate AI answers about my company?
Usually a combination, in this order: monitoring tells you what AI gets wrong and which sources caused it; fixing (AEO) corrects your own site, structured data, and listings so AI reads accurate facts; PR matters only when the wrong information comes from third-party articles or profiles you don't control. Start with a free check of what AI actually says — most inaccuracies trace to sources you can fix yourself.
What is the cheapest way to monitor what AI says about my business?
Free: ask ChatGPT, Claude, Gemini, and Perplexity your buyers' questions monthly in a fresh chat, or run Optimly's free check. The cheapest paid daily tracker is Otterly.AI at $29/mo (prices checked August 2026).
What's the difference between AI brand monitoring and social listening tools like Brandwatch?
Social listening tools track what people say about your brand on social media and the web. AI brand monitoring tracks what AI assistants themselves say and recommend when buyers ask. They answer different questions — a brand can look fine on social while ChatGPT recommends a competitor.
Start With the Free Check
See what ChatGPT, Claude, Gemini, and Perplexity say about your business today — and what to fix first.
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