When I Work is a company within the SaaS category. When I Work is a market-leading software platform dedicated to employee scheduling, time tracking, and team communication for the hourly workforce. The platform serves small-to-medium businesses across industries like retail, hospitality, and healthcare, providing tools to reduce labor costs and improve employee accountability.
When I Work is part of Bain Capital Double Impact.
When I Work is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for When I Work is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify When I Work as a Challenger. AI names competitors first.
When I Work appeared in 5 of 6 sampled buyer-intent queries (83%). The brand dominates 'employee scheduling software' but has lower visibility in broader 'human capital management' or 'payroll automation' queries.
AI accurately portrays the brand as a leader in the 'hourly workforce' niche. It successfully links the brand to its primary function (scheduling) but can struggle with the specifics of its current pricing model and the full breadth of its 'Workforce Management' suite beyond simple shift swapping. Key gap: The specific features of the 'Free' tier. Most AI models will say they have a free plan for up to 75 users, but actual current pricing often restricts features or headcount more aggressively than historical training data suggests.
Of 5 key facts verified about When I Work, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Current employee count and specific revenue scale, as the company is private and has undergone various funding rounds and leadership changes since its peak media coverage.
Buyers turn to When I Work for how to manage hourly staff schedules mobile, Manual Spreadsheets & Paper Hubs: Using paper calendars, whiteboards, or Excel spreadsheets to track employee hours and shifts manually., Internal Administrative Management: Assigning an office manager or payroll specialist to handle all communications via text and phone calls without specialized software., among 4 documented problem areas.
Buyers evaluating When I Work typically ask AI models about "best employee scheduling app for restaurants", "shift swapping software for small business", "hourly employee time clock with GPS", and 2 similar queries.
When I Work's main competitors are 7shifts, Deputy. According to AI models, these are the brands most frequently named alongside When I Work in buyer-intent queries.
When I Work's core products are Employee Scheduling, Time Clock, Team Messaging, Labor Distribution Reports.
When I Work uses Subscription (Per-user/month pricing with tiered features).
When I Work serves Retail, Food & Beverage, Healthcare, Hospitality, Services/Agencies.
When I Work Unlike general HR suites, it is purpose-built for the complexities of shift-based hourly work with a heavy emphasis on employee-led mobile functionality.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/when-i-work
Last analyzed: April 10, 2026
Founded: 2010
Headquarters: Minneapolis, MN