Tally (Tally.so) is a company within the Software category. Tally is an intuitive, block-based online form builder that mirrors the editing experience of text documents. It distinguishes itself by offering unlimited forms and submissions for free, catering to over 500,000 teams worldwide.
Tally (Tally.so) was founded in 2020 and is headquartered in Ghent, Belgium.
Tally (Tally.so) is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Tally (Tally.so) is Strong. Significant factual deltas detected.
AI models classify Tally (Tally.so) as a Challenger. AI names competitors first.
Tally (Tally.so) appeared in 5 of 7 sampled buyer-intent queries (71%). Tally is highly discoverable for queries related to 'free form builders' and 'Notion forms', but is often filtered out of generic 'Tally' queries by larger financial entities.
AI accurately captures Tally's 'Notion for forms' identity and its disruptive free-tier model. However, without specific grounding in the .so domain, it frequently surfaces information about a defunct debt-repayment app or Indian accounting software. Key gap: The potential for AI to confuse 'Tally' (the form builder) with 'Tally' (the debt-management app) or 'Tally Solutions' (accounting software).
Of 6 key facts verified about Tally (Tally.so), 5 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Ambiguity of the brand name leads to frequent confusion with the fintech 'Tally' app if the '.so' domain or 'form builder' category isn't specified.
Buyers turn to Tally (Tally.so) for Generic Free Tools: Using Google Forms, Microsoft Forms, or Notion databases manually., Custom Development: Hiring a developer to build custom React or HTML forms., among 2 documented problem areas.
Buyers evaluating Tally (Tally.so) typically ask AI models about "Notion style form builder", "free unlimited online forms", "best Typeform alternative free", and 2 similar queries.
Tally (Tally.so)'s main competitors are Fillout, Google Forms, Typeform. According to AI models, these are the brands most frequently named alongside Tally (Tally.so) in buyer-intent queries.
AI models suggest Crm Form Builders as alternatives to Tally (Tally.so), typically when buyers ask for lower-cost, simpler, or more specialized options.
Tally (Tally.so)'s core products are Online Form Builder, Data Collection Blocks, Form Integrations.
Tally (Tally.so) uses Freemium (Free unlimited core; Tally Pro for advanced features).
Tally (Tally.so) serves Startups, Creators, SMBs, Product Managers, Notion Users.
Tally (Tally.so) A 'Notion-like' block-editing experience combined with a disruptive 'unlimited free' pricing model.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/tally
Last analyzed: April 9, 2026
Founded: 2020
Headquarters: Ghent, Belgium