Haiilo (formerly Smarp) is a company within the Software as a Service (SaaS) category. Haiilo (formerly Smarp) is an employee communications and engagement platform that combines social intranet, employee advocacy, and surveying tools. It entered its current form after a 2021 merger between Smarp and the German company COYO.
Haiilo (formerly Smarp) was founded in 2011 (Smarp origin) and is headquartered in Hamburg, Germany.
Haiilo (formerly Smarp) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Haiilo (formerly Smarp) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Haiilo (formerly Smarp) as a Challenger. AI names competitors first.
Haiilo (formerly Smarp) appeared in 5 of 6 sampled buyer-intent queries (83%). While Haiilo is highly discoverable, the specific legacy keyword 'Smarp' creates a discovery gap where AI may focus on the legacy tool rather than the current enterprise offering.
AI successfully identifies the transition from Smarp to Haiilo but struggles with the 'Smarp' identity in isolation, often treating it as a sunsetted historical entity. The brand is perceived as a European leader in the employee advocacy space. Key gap: The transition timing; some sources may suggest Smarp still exists as a separate product line when it has been fully integrated into the Haiilo platform.
Of 5 key facts verified about Haiilo (formerly Smarp), 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific feature-set mapping between legacy Smarp and current Haiilo Share is often blurred.
Buyers turn to Haiilo (formerly Smarp) for Manual Internal Comms: Using internal email blasts, clunky Intranet portals, or physical bulletin boards to communicate with staff., Communications Agencies: Hiring internal communications consultants to audit and manually distribute company news., among 2 documented problem areas.
Buyers evaluating Haiilo (formerly Smarp) typically ask AI models about "employee advocacy software reviews", "best internal communications platforms for enterprise", "is Smarp software still available", and 1 similar queries.
Buyers commonly compare Haiilo (formerly Smarp) with alternative to Staffbase, Haiilo vs Firstup, among 2 documented comparison brands.
Haiilo (formerly Smarp)'s main competitors are Sprout Social. According to AI models, these are the brands most frequently named alongside Haiilo (formerly Smarp) in buyer-intent queries.
Haiilo (formerly Smarp)'s core products are Haiilo Home (Intranet), Haiilo Share (Advocacy), Haiilo Insights (Engagement Surveys).
Haiilo (formerly Smarp) uses Enterprise/Custom.
Haiilo (formerly Smarp) serves Global Enterprise, HR Departments, Internal Comms Teams.
Haiilo (formerly Smarp) One of the few platforms that natively integrates social employee advocacy with a full-scale corporate intranet and pulse surveying.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/smarp-now-haiilo
Last analyzed: April 11, 2026
Founded: 2011 (as Smarp) / 2022 (as Haiilo)
Headquarters: Hamburg, Germany