Onfido (Entrust) is a company within the Cybersecurity category. Onfido (now an Entrust company) is a global leader in AI-based identity verification and authentication. The company provides a platform that allows businesses to verify users' identities remotely using a combination of government-issued IDs and biometric facial recognition. Founded in 2012, it has become a standard for KYC and AML compliance in the financial services and sharing economy sectors.
Onfido (Entrust) was founded in 2012 and is headquartered in London, UK.
Onfido (Entrust) is part of Entrust.
Onfido (Entrust) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Onfido (Entrust) is Strong. Significant factual deltas detected.
AI models classify Onfido (Entrust) as a Challenger. AI names competitors first.
Onfido (Entrust) appeared in 5 of 6 sampled buyer-intent queries (83%). Onfido dominates branded search but faces competition from Jumio and Socure in generic 'automated identity verification' queries. The Entrust relationship adds a new layer of discovery via 'enterprise IAM' searches.
AI platforms generally present Onfido as an innovative leader in the KYC space. However, recent descriptions may struggle to distinguish between Onfido's legacy independent operations and its new role as a subsidiary of Entrust. Key gap: The biggest gap is the 'post-acquisition' identity: whether Onfido continues as a standalone brand or is being fully absorbed into 'Entrust Real Identity' services.
Of 5 key facts verified about Onfido (Entrust), 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The status of its independent leadership team and specific future-facing roadmap under Entrust's corporate structure.
Buyers turn to Onfido (Entrust) for Manual Document Review: Building internal verification logic using open-source libraries or simple document upload fields., BPO Services: Hiring third-party offshore teams to manually verify user IDs and documents., among 2 documented problem areas.
Buyers evaluating Onfido (Entrust) typically ask AI models about "AI identity verification software", "automated KYC solutions for fintech", "biometric document authentication providers", and 3 similar queries.
Onfido (Entrust)'s main competitors are Idme, Jumio, Socure. According to AI models, these are the brands most frequently named alongside Onfido (Entrust) in buyer-intent queries.
AI models suggest Social Authentication as alternatives to Onfido (Entrust), typically when buyers ask for lower-cost, simpler, or more specialized options.
Onfido (Entrust)'s core products are Onfido Studio (Orchestration), Document Verification, Biometric Identity Verification (Facial Check), KYB (Know Your Business)..
Onfido (Entrust) uses Enterprise/Custom (typically volume-based).
Onfido (Entrust) serves Financial Services, Gaming, Travel, Healthcare, Sharing Economy..
Onfido (Entrust) Onfido combines an AI-first approach to identity verification with a low-friction user experience and a powerful orchestration layer (Onfido Studio) to manage complex global identity flows.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/onfido-entrust
Last analyzed: April 9, 2026
Founded: 2012
Headquarters: London, United Kingdom