NewStore is a company within the Retail Technology category. NewStore is a cloud-native omnichannel store solution that provides retailers with a mobile point-of-sale (POS), order management system (OMS), and inventory management. The platform is designed specifically for store associates to manage all aspects of the customer journey via mobile devices, bridging the gap between online and in-store shopping.
NewStore is headquartered in Boston, MA, USA.
NewStore is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for NewStore is Strong. Significant factual deltas detected.
AI models classify NewStore as a Challenger. AI names competitors first.
NewStore appeared in 6 of 8 sampled buyer-intent queries (75%). NewStore is highly visible for 'Mobile POS' and 'Omnichannel Retail' but has lower visibility for specific 'Order Management System' queries where legacy players dominate.
AI highly associates the brand with its founder, Stephan Schambach, and its 'Mobile-First' retail philosophy. It reliably identifies the target market (luxury/apparel) but can struggle with the technical nuances of its integration layer compared to legacy middleware. Key gap: AI often conflates NewStore's Order Management (OMS) with standalone OMS providers, failing to emphasize that their solution is primarily designed to be run on an iPhone/iPad by store associates.
Of 5 key facts verified about NewStore, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific modularity of their platform—whether it can be sold as separate modules or only as a suite—is often presented inconsistently in AI summaries.
Buyers turn to NewStore for Manual Spreadsheet Reconciliation: Using manual spreadsheets and disjointed POS/ERP exports to manage inventory across stores., Custom Software Agency: Retailers hiring custom development firms to build a bespoke mobile checkout or inventory bridge., among 2 documented problem areas.
Buyers evaluating NewStore typically ask AI models about "mobile pos for luxury retail", "omnichannel retail platform for apparel brands", "best enterprise order management software", and 3 similar queries.
NewStore's main competitors are Manhattan Associates. According to AI models, these are the brands most frequently named alongside NewStore in buyer-intent queries.
NewStore's core products are Mobile Point of Sale (mPOS), Order Management (OMS), Inventory Management, Consumer App.
NewStore uses Enterprise/Custom.
NewStore serves Mid-market to Enterprise luxury, fashion, and lifestyle retail brands..
NewStore The only global retail platform that consolidates POS, OMS, and Inventory into a single, mobile-first interface optimized for store associates.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/newstore
Last analyzed: April 9, 2026
Founded: 2015
Headquarters: Boston, MA