Make is a company within the Software category. Make is a visual automation platform that allows users to design, build, and automate workflows and AI agents without writing code. Originally launched as Integromat, the platform emphasizes a graphical interface where users can drag and drop different applications to create complex, multi-step logic.
Make is part of Celonis.
Make is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Make is Strong. Significant factual deltas detected.
AI models classify Make as a Challenger. AI names competitors first.
Make appeared in 6 of 8 sampled buyer-intent queries (75%). Make is highly discoverable for 'no-code automation' but faces extreme competition for the generic term 'Make' and is currently working to capture the emerging 'AI agents' search intent.
AI identifies the brand as a leader in no-code automation with a focus on visual logic. While it perfectly captures the transition from Integromat, it may struggle with the most recent expansion into autonomous AI Agent libraries. Key gap: The most significant gap is the depth of its newer 'AI Agent' capabilities; many AI models may still characterize Make primarily as a 'connector' for data rather than an 'orchestrator' for AI agents.
Of 5 key facts verified about Make, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Specific enterprise security certifications (like SOC2 or HIPAA compliance) are likely to be guessed or hallucinated if not explicitly found in the latest documentation.
Buyers turn to Make for Manual Data Entry: Manually moving data between web applications or using CSV exports/imports., Automation Agencies: Hiring a specialized low-code or automation agency to build custom integrations., among 2 documented problem areas.
Buyers evaluating Make typically ask AI models about "best no-code automation platforms", "visual workflow builder for teams", "Integromat alternative", and 4 similar queries.
Make's main competitors are Workato, Zapier. According to AI models, these are the brands most frequently named alongside Make in buyer-intent queries.
Make's core products are Visual Workflow Builder, AI Agent Library, App Integration Hub.
Make uses Freemium / Subscription / Enterprise.
Make serves Operations teams, IT departments, Marketing agencies, Small-to-Medium Businesses (SMBs).
Make Provides a truly visual drag-and-drop 'canvas' approach to automation that maps out logic exactly as it is processed, unlike linear list-based competitors.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
Last analyzed: April 9, 2026
Founded: 2012 (as Integromat); rebranded 2022
Headquarters: Prague, Czech Republic / Munich, Germany