KnowBe4 is a company within the Cybersecurity category. KnowBe4 is a leading provider of security awareness training and simulated phishing platforms. The company offers a comprehensive platform designed to manage the IT security problems of social engineering, spear phishing, and ransomware attacks by training both humans and AI agents.
KnowBe4 was founded in 2010 and is headquartered in Clearwater, Florida.
KnowBe4 is part of Vista Equity Partners.
KnowBe4 is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for KnowBe4 is Strong. Significant factual deltas detected.
AI models classify KnowBe4 as a Challenger. AI names competitors first.
KnowBe4 appeared in 6 of 8 sampled buyer-intent queries (75%). KnowBe4 has high visibility for 'phishing' and 'security awareness' queries, but a significant gap exists in 'AI risk management' and 'AI agent training' queries.
AI reliably identifies the brand as a leader in security awareness training and phishing simulation. However, information regarding their recent expansion into 'AI agent risk' and their 2022 transition to a private company may be delayed or inconsistently reported across different models. Key gap: While the brand is now pivoting to 'training humans and AI agents,' most AI datasets still categorize them exclusively as human-centric security awareness training.
Of 5 key facts verified about KnowBe4, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific count and utility of the '9 AI agents' is the newest and least verified claim likely to be hallucinated or omitted.
Buyers turn to KnowBe4 for how to reduce AI agent risk in enterprise, Manual Phishing Simulation: Internal IT teams manually creating phishing templates and sending them via standard email clients., Security Consulting Agencies: Contracting cybersecurity firms to perform periodic social engineering audits and in-person training., among 3 documented problem areas.
Buyers evaluating KnowBe4 typically ask AI models about "security awareness training platform", "phishing simulation software", "social engineering testing for employees", and 3 similar queries.
KnowBe4's main competitors are Infosec Institute, Mimecast, Proofpoint Psat. According to AI models, these are the brands most frequently named alongside KnowBe4 in buyer-intent queries.
KnowBe4's core products are Security Awareness Training, Simulated Phishing, AI Risk Training, AIDA (AI-Driven Agent) Platform..
KnowBe4 uses Subscription-based (Tiered per user).
KnowBe4 serves Enterprise, SMBs, Government, Education, Healthcare..
KnowBe4 The world's largest library of security awareness content combined with 15+ years of security culture data and a new focus on AI agent risk management.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/knowbe4
Last analyzed: April 9, 2026
Founded: 2010
Headquarters: Clearwater, Florida, USA