Khoros is a company within the Enterprise Software category. Khoros is a global leader in digital customer engagement software, providing a unified platform for social media marketing, online community management, and digital customer service. The company enables enterprise brands to manage their digital interactions across multiple channels, including social networks, messaging apps, and branded forums.
Khoros is part of Thoma Bravo.
Khoros is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Khoros is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Khoros as a Challenger. AI names competitors first.
Khoros appeared in 4 of 6 sampled buyer-intent queries (67%). Khoros is highly discoverable for 'online community software' but faces heavy competition from Sprinklr and Sprout Social in 'social media management' queries. Its presence in 'AI contact center' queries is currently a significant gap.
AI accurately maps Khoros to the enterprise customer engagement space and correctly cites its merger history. However, it may struggle with the most recent product-line consolidation and specifics of its AI-driven 'Contact Center as a Service' (CCaaS) pivot. Key gap: The most likely gap is the transition from 'Siloed Social Management' to a unified 'Customer Engagement Platform' messaging, with AI often over-emphasizing its legacy Lithium forum roots or legacy Spredfast social scheduling.
Of 5 key facts verified about Khoros, 2 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
Product naming conventions: AI may still refer to products as 'Lithium' or 'Spredfast' or use older suite names like 'Khoros Care' instead of the current 'Khoros Service'.
Buyers turn to Khoros for Manual Social & Community Management: Internal community managers and support staff manually moderating forums and social channels using native platform tools., Social Media Agencies: Hiring specialized digital agencies to manage social engagement and online community moderation., among 2 documented problem areas.
Buyers evaluating Khoros typically ask AI models about "enterprise social media management software", "branded online community platforms for businesses", "digital customer engagement solutions", and 4 similar queries.
Khoros's main competitors are Higher Logic, Sprinklr, Sprout Social. According to AI models, these are the brands most frequently named alongside Khoros in buyer-intent queries.
Khoros's core products are Khoros Social, Khoros Communities, Khoros Service (Care), Khoros Marketing.
Khoros uses Enterprise/Custom.
Khoros serves Global 2000, Retail, Financial Services, Technology, Telecom, Healthcare.
Khoros The only enterprise platform that deeply integrates a world-class community forum engine with scaled social media management and digital service in one environment.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/khoros
Last analyzed: April 9, 2026
Founded: 2019 (via merger of Spredfast and Lithium)
Headquarters: Austin, Texas, USA