Infusionsoft (now Keap)

What is Infusionsoft (now Keap)?

Infusionsoft (now Keap) is a company within the Software as a Service (SaaS) category. Infusionsoft, now known as Keap, is a private company that offers an e-mail marketing and sales platform for small businesses. It provides products to manage customer relationships, marketing, and e-commerce in a single integrated system.

When was Infusionsoft (now Keap) founded and where is it based?

Infusionsoft (now Keap) was founded in 2001 and is headquartered in Chandler, AZ.

Is Infusionsoft (now Keap) part of a parent company?

Infusionsoft (now Keap) is part of Keap.

What is Infusionsoft (now Keap)'s Brand Authority Index tier?

Infusionsoft (now Keap) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.

How accurately do AI models describe Infusionsoft (now Keap)?

AI narrative accuracy for Infusionsoft (now Keap) is Strong. Significant factual deltas detected.

How do AI models position Infusionsoft (now Keap) competitively?

AI models classify Infusionsoft (now Keap) as a Challenger. AI names competitors first.

How visible is Infusionsoft (now Keap) in buyer-intent AI queries?

Infusionsoft (now Keap) appeared in 7 of 8 sampled buyer-intent queries (88%). The brand is highly discoverable but suffers from 'brand fragmentation' where it appears for both the legacy name and the new name, sometimes confusing product capabilities.

What do AI models currently say about Infusionsoft (now Keap)?

AI will correctly identify this brand as a pioneer in marketing automation for small businesses but will heavily emphasize its 2019 rebranding to Keap. Performance descriptions may vary between legacy Infusionsoft features and current Keap offerings. Key gap: The lag in updated terminology: many sources still refer to the current flagship product as 'Infusionsoft' rather than 'Keap Max Classic' or simply 'Keap'.

How many facts about Infusionsoft (now Keap) are well-documented vs need fixing vs retrieval-dependent?

Of 5 key facts verified about Infusionsoft (now Keap), 5 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.

What is Infusionsoft (now Keap)'s biggest AI narrative vulnerability?

The specific feature differences between the legacy 'Infusionsoft' product and the newer 'Keap' product tiers.

What problems does Infusionsoft (now Keap) solve for buyers?

Buyers turn to Infusionsoft (now Keap) for Spreadsheets and Manual Email: Managing customer data in Excel or Google Sheets and manually sending emails from Outlook/Gmail., Full-Service Marketing Agency: Hiring a marketing agency to manually execute campaigns and manage lead flow., Status Quo Inefficiency: Continuing to manage leads haphazardly, resulting in lost follow-ups and unmeasured marketing spend., among 3 documented problem areas.

What questions do buyers ask AI about Infusionsoft (now Keap)?

Buyers evaluating Infusionsoft (now Keap) typically ask AI models about "best CRM for small business automation", "marketing automation for service businesses", "all-in-one sales and marketing software SMB", and 3 similar queries.

Who are Infusionsoft (now Keap)'s main competitors?

Infusionsoft (now Keap)'s main competitors are ActiveCampaign, Hubspot, Mailchimp. According to AI models, these are the brands most frequently named alongside Infusionsoft (now Keap) in buyer-intent queries.

What does Infusionsoft (now Keap) offer?

Infusionsoft (now Keap)'s core products are CRM, Marketing Automation, Sales Pipeline, E-commerce, Payments.

How is Infusionsoft (now Keap) priced?

Infusionsoft (now Keap) uses Subscription.

Who does Infusionsoft (now Keap) target?

Infusionsoft (now Keap) serves Small and medium-sized businesses, professional services, home services, digital marketers..

What differentiates Infusionsoft (now Keap) from competitors?

Infusionsoft (now Keap) Deep, conditional automation logic specifically designed for small business workflows rather than enterprise complexity.

Verified from Infusionsoft (now Keap) website

Founded: 2001

Headquarters: Chandler, Arizona, USA

Competitors

• ActiveCampaign
• Hubspot
• Mailchimp

Problems this brand solves

• Spreadsheets and Manual Email: Managing customer data in Excel or Google Sheets and manually sending emails from Outlook/Gmail.
• Full-Service Marketing Agency: Hiring a marketing agency to manually execute campaigns and manage lead flow.
• Status Quo Inefficiency: Continuing to manage leads haphazardly, resulting in lost follow-ups and unmeasured marketing spend.

Buyers search for

• best CRM for small business automation
• marketing automation for service businesses
• all-in-one sales and marketing software SMB
• automated lead follow up software
• free simple crm for freelancers
• Point-Solution Patchwork: Using a basic CRM like HubSpot Free and a separate email tool like Mailchimp without deep integration.