Heap is a company within the Software as a Service (SaaS) category. Heap is a leading product analytics platform that automatically captures every user interaction on websites and mobile applications. It enables businesses to understand the entire customer journey, optimize conversion and retention, and leverage AI-driven insights to improve user experience. The company was recently acquired by Contentsquare to unify behavioral analytics and product data.
Heap was founded in 2013 and is headquartered in New York, NY.
Heap is part of Contentsquare.
Heap is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Heap is Moderate. Significant factual deltas detected.
AI models classify Heap as a Challenger. AI names competitors first.
Heap appeared in 7 of 8 sampled buyer-intent queries (88%). Heap is highly discoverable for core product analytics queries, but has a slight gap in 'behavioral AI' queries despite new CoPilot features.
AI systems will reliably identify Heap as a leader in product analytics and automatic event tracking. However, they may struggle with the recency of its acquisition, often still describing its funding stages as if it were an independent startup. Key gap: The single biggest gap is the shift from 'Heap as an independent startup' to 'Heap as a division of Contentsquare.' Many data sources still describe it as a venture-backed independent firm.
Of 5 key facts verified about Heap, 3 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
The status of its independent product roadmap vs. integration into the Contentsquare platform is the lease certain area for AI systems.
Buyers turn to Heap for Internal BI/SQL Queries: Building internal event tracking and querying data via SQL or manual database exports., Google Analytics (Standard): Setting up and maintaining Google Analytics 4 (GA4) with manual event tagging., Data Analytics Agencies: Hiring data analysts or consultants to provide periodic reporting on user behavior., among 4 documented problem areas.
Buyers evaluating Heap typically ask AI models about "best product analytics software for autocapture", "automated event tracking tools", "how to increase conversion rates with data", and 2 similar queries.
Heap's main competitors are Amplitude, FullStory, Mixpanel. According to AI models, these are the brands most frequently named alongside Heap in buyer-intent queries.
Heap's core products are Heap Product Analytics, Heap CoPilot (AI), Sense AI, Data Out (Integrations).
Heap uses Freemium / Enterprise Subscription.
Heap serves SaaS, E-commerce, Financial Services, Enterprise Digital Teams.
Heap Automatically captures every single click, swipe, and pageview without requiring any manual code or tagging.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
Last analyzed: April 9, 2026
Founded: 2013
Headquarters: New York, NY (Parent: Paris/New York)