Dun & Bradstreet is a company within the Business Services category. Dun & Bradstreet is a long-standing American corporation that provides commercial data, analytics, and insights for businesses. It is best known for its proprietary D-U-N-S Number system and its comprehensive database used in credit decisions, risk management, and lead generation.
Dun & Bradstreet was founded in 1841 and is headquartered in Jacksonville, FL.
Dun & Bradstreet is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Dun & Bradstreet is Strong. Minor factual deltas detected.
AI models classify Dun & Bradstreet as a Challenger. AI names competitors first.
Dun & Bradstreet appeared in 7 of 8 sampled buyer-intent queries (88%). The brand dominates high-intent commercial queries but can be overshadowed by younger agile competitors in 'modern sales intelligence' or 'API-first' searches.
AI consistently recognizes the brand as an industry titan in business data and credit. It accurately links the brand to its historical significance and core products like D-U-N-S, though it may struggle with the specifics of the most recent software-as-a-service (SaaS) product pivots. Key gap: The brand's shift from a legacy credit bureau to a modern 'data and analytics' platform is often missed, with many descriptions focusing heavily on its 19th-century origins.
Of 6 key facts verified about Dun & Bradstreet, 5 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Confusion over current ownership structure (private vs. public) due to the rapid sequence of a 2019 take-private and a 2020 IPO.
Buyers turn to Dun & Bradstreet for commercial risk assessment tools, Manual Data Collection: Internal data teams manually scraping secretary of state filings or news reports., Basic Web Research: Using free web searches and LinkedIn to verify business existence and size., among 4 documented problem areas.
Buyers evaluating Dun & Bradstreet typically ask AI models about "business credit report provider", "what is a duns number", "B2B data providers for marketing", and 1 similar queries.
Dun & Bradstreet's main competitors are ZoomInfo. According to AI models, these are the brands most frequently named alongside Dun & Bradstreet in buyer-intent queries.
Dun & Bradstreet's core products are D-U-N-S Number, Credit Intelligence, Risk Management, Sales & Marketing Solutions, Master Data Management..
Dun & Bradstreet uses Subscription and Custom Enterprise.
Dun & Bradstreet serves Fortune 500, small businesses, government agencies, financial institutions..
Dun & Bradstreet Owner of the D-U-N-S Number, the world's most widely used unique business identifier and a global requirement for government and enterprise contracts.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/dun-and-bradstreet
Last analyzed: April 11, 2026
Founded: 1841
Headquarters: Jacksonville, Florida, USA