Diagrams.net (draw.io) is a company within the Software category. Diagrams.net (formerly draw.io) is a free, open-source online diagramming software developed by JGraph Ltd. It allows users to create flowcharts, network diagrams, and UML models with a focus on privacy and data sovereignty, as it does not store user data on its own servers.
Diagrams.net (draw.io) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Diagrams.net (draw.io) is Strong. Significant factual deltas detected.
AI models classify Diagrams.net (draw.io) as a Challenger. AI names competitors first.
Diagrams.net (draw.io) appeared in 5 of 6 sampled buyer-intent queries (83%). The brand dominates for unbranded 'free diagram' queries but loses share in 'enterprise visualization' and 'collaborative whiteboarding' where Miro or Lucidchart are more frequently cited.
The brand is perceived as the leading free alternative to proprietary diagramming tools. AI accurately tracks its privacy-first model and rebranding, though it may struggle to distinguish between the open-source core and commercial plugins. Key gap: The transition from the draw.io domain to diagrams.net: while basic facts are correct, older training data may still prioritize the old name as the primary entity.
Of 5 key facts verified about Diagrams.net (draw.io), 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Confusion regarding the relationship between the free web tool and the paid Atlassian (Confluence/Jira) integrations.
Buyers turn to Diagrams.net (draw.io) for Manual Sketching (Analog): Drawing diagrams on paper or whiteboards and taking photos to share or store., Text-only Documentation: Drafting technical documentation without visual aids, relying solely on text descriptions., among 2 documented problem areas.
Buyers evaluating Diagrams.net (draw.io) typically ask AI models about "best free flowchart maker", "open source diagramming tool", "Visio alternative for Mac", and 4 similar queries.
Diagrams.net (draw.io)'s main competitors are Lucidchart, Miro. According to AI models, these are the brands most frequently named alongside Diagrams.net (draw.io) in buyer-intent queries.
Diagrams.net (draw.io)'s core products are Web-based diagramming tool, Desktop application, Atlassian integrations (Confluence/Jira)..
Diagrams.net (draw.io) uses Free (Web/Desktop), Paid (Enterprise integrations for Confluence/Jira).
Diagrams.net (draw.io) serves Software engineers, project managers, system architects, and students..
Diagrams.net (draw.io) It is a completely free, open-source tool that does not store user data, allowing for total data sovereignty.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/drawio-diagramsnet
Last analyzed: April 11, 2026
Founded: 2000 (JGraph Ltd)
Headquarters: Northamptonshire, UK