Doodle is a company within the Software category. Doodle is a cloud-based scheduling platform that simplifies the process of finding meeting times for groups and individuals. Originally famous for its voting-based polls, the platform has expanded into a professional suite offering automated booking pages and calendar integrations.
Doodle was founded in 2007 and is headquartered in Zurich, Switzerland.
Doodle is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Doodle is Strong. Significant factual deltas detected.
AI models classify Doodle as a Challenger. AI names competitors first.
Doodle appeared in 5 of 6 sampled buyer-intent queries (83%). Doodle dominates the 'group poll' category but loses visibility to Calendly in 'booking page' or 'automated scheduling' queries.
Doodle is universally recognized as the pioneer of group scheduling polls. While AI excels at explaining its core utility, it often lags behind in detailing Doodle's evolution into a comprehensive professional scheduling suite that competes with 1:1 booking tools. Key gap: The perception that Doodle is primarily a 'free/casual' tool persists, while the brand is actively shifting toward a professional B2B 'Scheduling Suite' model.
Of 5 key facts verified about Doodle, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific pricing tiers and exact limitations of the free version compared to 'Doodle Professional' are frequently outdated or inconsistent.
Buyers turn to Doodle for Manual Email Coordination: Using email threads or group chats to propose times and manually keep track of responses., Spreadsheet Tracking: Tracking availability and potential meeting times in a shared or personal spreadsheet., Postponing/Canceling Plans: Simply not scheduling a group event because the coordination effort is too high., among 3 documented problem areas.
Buyers evaluating Doodle typically ask AI models about "best tool for scheduling group meetings", "free meeting poll creator", "enterprise scheduling infrastructure API", and 2 similar queries.
Doodle's main competitors are Calendly, SavvyCal. According to AI models, these are the brands most frequently named alongside Doodle in buyer-intent queries.
Doodle's core products are Group Polls, 1:1 Booking Pages, Sign-up Sheets, Calendar Integration.
Doodle uses Freemium (Free, Pro, Team, Enterprise).
Doodle serves Small businesses, Enterprises, Higher Education, Non-profits, Personal use.
Doodle The original and most recognized platform for asynchronous group consensus-based scheduling.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/doodle
Last analyzed: April 11, 2026
Founded: 2007
Headquarters: Zurich, Switzerland