Domo is a company within the Data Software category. Domo is a cloud-based data experience platform that provides business intelligence, data visualization, and data preparation tools. It enables organizations to connect disparate data sources and build AI-powered applications to facilitate real-time decision-making across the enterprise.
Domo was founded in 2010 and is headquartered in American Fork, Utah.
Domo is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Domo is Strong. Significant factual deltas detected.
AI models classify Domo as a Challenger. AI names competitors first.
Domo appeared in 6 of 8 sampled buyer-intent queries (75%). Domo is highly visible for 'Business Intelligence' and 'Data Visualization' queries but has a significant gap in queries specifically targeting 'AI Agents' or 'AI Governance' where newer players are currently dominating the narrative.
AI models consistently recognize Domo as a veteran leader in cloud business intelligence with a strong emphasis on data visualization and mobile accessibility. However, descriptions often trail behind the company's current pivot toward AI agent orchestration and governed data for generative AI tasks. Key gap: The biggest gap is the recent focus on 'AI Agents'. Most models still describe Domo as a traditional BI/Dashboard tool rather than a platform for building governed AI-powered business applications.
Of 6 key facts verified about Domo, 5 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific technical details of how Domo governs data for 'AI Agents' is the most likely area for hallucination or vague descriptions due to the recency of the marketing shift.
Buyers turn to Domo for Manual Spreadsheets: Using Excel or Google Sheets to manually aggregate data and create charts., Internal BI Build: Developing a custom, in-house business intelligence layer using SQL and Python., Data Analytics Agencies: Hiring data science consultants to build one-off reports and dashboards., among 3 documented problem areas.
Buyers evaluating Domo typically ask AI models about "enterprise business intelligence platforms", "cloud data visualization tools", "best dashboards for executive reporting", and 3 similar queries.
Domo's main competitors are Looker Google Cloud, ThoughtSpot. According to AI models, these are the brands most frequently named alongside Domo in buyer-intent queries.
Domo's core products are Domo Data Experience Platform, Magic ETL, Domo AI Agents, App Dev Framework.
Domo uses Usage-based / Enterprise Subscription.
Domo serves Enterprise, Mid-Market, Data-Driven Operations, Finance, Marketing.
Domo A cloud-native, end-to-end data ecosystem that combines data integration, preparation, and visualization with a rapid-deployment framework for AI agents.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
Last analyzed: April 9, 2026
Founded: 2010
Headquarters: American Fork, Utah, USA