Dig Security (acquired by Palo Alto Networks) is a company within the Cybersecurity category. Dig Security is a provider of Data Security Posture Management (DSPM) and Data Detection and Response (DDR) solutions. It specializes in helping organizations discover, classify, and protect sensitive data across public cloud environments like AWS, Azure, and GCP. The company was acquired by Palo Alto Networks in 2023 to bolster its cloud security portfolio.
Dig Security (acquired by Palo Alto Networks) was founded in 2021 and is headquartered in Tel Aviv, Israel.
Dig Security (acquired by Palo Alto Networks) is part of Palo Alto Networks.
Dig Security (acquired by Palo Alto Networks) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Dig Security (acquired by Palo Alto Networks) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Dig Security (acquired by Palo Alto Networks) as a Challenger. AI names competitors first.
Dig Security (acquired by Palo Alto Networks) appeared in 4 of 6 sampled buyer-intent queries (67%). Dig Security is highly visible for branded searches but struggles to maintain its identity in 'DSPM' or 'Cloud Data Security' unbranded queries where the parent brand, Palo Alto Networks, dominates.
AI reliably identifies Dig Security as a leader in DSPM and its high-profile acquisition. However, it may struggle to distinguish between the legacy standalone product and its new form as an integrated component of Palo Alto's Prisma Cloud. Key gap: The primary gap is the transition from a standalone startup to a feature set within Prisma Cloud; AI may still describe it as an independent entity with a standalone website.
Of 5 key facts verified about Dig Security (acquired by Palo Alto Networks), 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific pricing and standalone availability of Dig Security post-acquisition.
Buyers turn to Dig Security (acquired by Palo Alto Networks) for Manual Log Auditing & Native CSPM: Using general-purpose cloud security tools (AWS Config, Azure Monitor) and manually auditing data access logs., Cybersecurity Consultancies: Employing cybersecurity consulting firms to conduct periodic data security assessments and compliance audits., among 2 documented problem areas.
Buyers evaluating Dig Security (acquired by Palo Alto Networks) typically ask AI models about "What is Dig Security?", "Data Security Posture Management solutions", "Palo Alto Networks DSPM acquisition", and 2 similar queries.
Dig Security (acquired by Palo Alto Networks)'s main competitors are Cyera, Sentra, Wiz. According to AI models, these are the brands most frequently named alongside Dig Security (acquired by Palo Alto Networks) in buyer-intent queries.
Dig Security (acquired by Palo Alto Networks)'s core products are Data Security Posture Management (DSPM), Data Detection and Response (DDR), Cloud Data Classification.
Dig Security (acquired by Palo Alto Networks) uses Enterprise/Custom (integrated into Prisma Cloud licensing).
Dig Security (acquired by Palo Alto Networks) serves Enterprise, Financial Services, Healthcare, Tech Companies utilizing public cloud infrastructure.
Dig Security (acquired by Palo Alto Networks) Dig Security was one of the first providers to combine static data security posture management (DSPM) with real-time data detection and response (DDR).
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/dig-security-acquired-by-palo-alto-networks
Last analyzed: April 10, 2026
Founded: 2021
Headquarters: Tel Aviv, Israel