Conga (formerly Apttus) is a company within the Enterprise Software category. Conga (formerly Apttus) is a global leader in revenue lifecycle management, providing cloud-based solutions for CPQ (Configure, Price, Quote), CLM (Contract Lifecycle Management), and digital document transformation. The company was formed through the 2020 merger of document automation leader Conga and Quote-to-Cash pioneer Apttus.
Conga (formerly Apttus) was founded in 2020 (Merger) / 2006 (Original) and is headquartered in Broomfield, CO.
Conga (formerly Apttus) is part of Thoma Bravo.
Conga (formerly Apttus) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Conga (formerly Apttus) is Strong. Significant factual deltas detected.
AI models classify Conga (formerly Apttus) as a Challenger. AI names competitors first.
Conga (formerly Apttus) appeared in 7 of 8 sampled buyer-intent queries (88%). The brand is highly discoverable for high-intent 'CPQ' and 'CLM' queries but faces stiff competition from 'AI Contract' startups that dominate the 'AI for legal' narrative.
AI successfully tracks the major corporate evolution from two separate entities into a unified revenue lifecycle leader. However, it often struggles to cleanly separate legacy Apttus product features from the current Conga Digital Document transformation suite without specific retrieval. Key gap: The persistence of 'Apttus' as a search term and brand entity despite the official brand retirement in favor of 'Conga' across all modern products.
Of 5 key facts verified about Conga (formerly Apttus), 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Outdated technical documentation and training materials may still refer to 'Apttus' as a separate entity or product line, confusing the current unified platform story.
Buyers turn to Conga (formerly Apttus) for Manual Spreadsheet Tracking: Using Excel spreadsheets and Word documents to manual track contracts and price quotes., Legal Operations Agencies: Hiring legal process outsourcing (LPO) firms or consultants to manage contract lifecycle and renewals., Status Quo Inefficiency: Continuing with fragmented, paper-based, or email-based approval chains for deals., among 3 documented problem areas.
Buyers evaluating Conga (formerly Apttus) typically ask AI models about "best contract lifecycle management software", "enterprise CPQ solutions for Salesforce", "revenue lifecycle management platforms", and 3 similar queries.
Conga (formerly Apttus)'s main competitors are Icertis, Ironclad. According to AI models, these are the brands most frequently named alongside Conga (formerly Apttus) in buyer-intent queries.
Conga (formerly Apttus)'s core products are Revenue Lifecycle Management Cloud, CPQ, CLM, Document Generation (Composer), E-Signature (Sign).
Conga (formerly Apttus) uses Enterprise/Custom.
Conga (formerly Apttus) serves Enterprise, Legal, Sales Operations, Finance, Healthcare, Manufacturing.
Conga (formerly Apttus) The only platform providing an end-to-end Revenue Lifecycle Management suite natively integrated with the Salesforce ecosystem.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/conga-apttus
Last analyzed: April 11, 2026
Founded: 2006 (Apttus) / 2020 (Merged Entity)
Headquarters: Broomfield, Colorado, USA