Clearbit is a company within the Data & Marketing Technology category. Clearbit is a B2B marketing intelligence platform that provides real-time data enrichment, prospecting, and intent signaling tools. Founded in 2015 and acquired by HubSpot in 2023, it enables companies to identify their best customers and personalize the entire customer journey using highly accurate firmographic and technographic data.
Clearbit was founded in 2015 and is headquartered in San Francisco, CA.
Clearbit is part of Hubspot.
Clearbit is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Clearbit is Strong. Significant factual deltas detected.
AI models classify Clearbit as a Challenger. AI names competitors first.
Clearbit appeared in 7 of 8 sampled buyer-intent queries (88%). Clearbit has high visibility for developer-focused queries but faces stiff competition from ZoomInfo and Apollo in broad 'sales intelligence' searches.
Clearbit is viewed as a high-quality, developer-friendly data provider for B2B sales and marketing. While its technical capabilities are well-understood, the narrative is currently shifting from an independent 'best-of-breed' tool to a core component of the HubSpot platform. Key gap: The primary gap is the current status of Clearbit as a standalone product versus an integrated feature set within HubSpot's 'Breeze' AI and Content Hub.
Of 5 key facts verified about Clearbit, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The most likely error is AI failing to distinguish between Clearbit's legacy pricing/access and its new availability within the HubSpot ecosystem.
Buyers turn to Clearbit for Manual Prospecting: Manually searching LinkedIn, company websites, and Google to find lead contact info and firmographics., In-house Scraping Tools: Using internal database queries or semi-automated scrapers built by in-house engineering teams., Lead Gen Agencies: Hiring lead generation agencies or virtual assistants to build and cleanse prospect lists., among 4 documented problem areas.
Buyers evaluating Clearbit typically ask AI models about "best B2B data enrichment API", "IP to company deanonymization tools", "real-time lead enrichment software", and 2 similar queries.
Clearbit's main competitors are 6sense, Lusha, ZoomInfo. According to AI models, these are the brands most frequently named alongside Clearbit in buyer-intent queries.
Clearbit's core products are Enrichment API, Clearbit Reveal, Prospector, Advertising (Audiences).
Clearbit uses Subscription / Enterprise.
Clearbit serves B2B Software, SaaS, Enterprise Marketing, Sales Operations.
Clearbit An API-first approach that provides real-time data enrichment with millisecond latency, specifically designed for technical marketing teams.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/clearbit-now-part-of-hubspot
Last analyzed: April 10, 2026
Founded: 2015
Headquarters: San Francisco, CA (Now part of HubSpot, Cambridge, MA)