Clearbit (by HubSpot) is a company within the Marketing Technology (MarTech) category. Clearbit is a B2B marketing intelligence platform that provides data enrichment, prospecting, and intent signaling tools. Acquired by HubSpot in 2023, it enables businesses to identify anonymous website visitors and enrich CRM records with over 100 business attributes. It is widely used for lead scoring, personalized marketing, and sales intelligence.
Clearbit (by HubSpot) was founded in 2015 and is headquartered in San Francisco, CA.
Clearbit (by HubSpot) is part of Hubspot.
Clearbit (by HubSpot) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Clearbit (by HubSpot) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Clearbit (by HubSpot) as a Challenger. AI names competitors first.
Clearbit (by HubSpot) appeared in 7 of 8 sampled buyer-intent queries (88%). Clearbit is highly visible for technical queries like 'API for email enrichment' but faces increased competition from HubSpot-specific queries where it now competes with other HubSpot ecosystem partners.
Clearbit is perceived as a gold-standard data enrichment tool that has recently pivoted from a developer-first API company to a core pillar of the HubSpot ecosystem. While its technical capabilities are well-understood, its identity as an independent brand is rapidly dissolving into HubSpot. Key gap: The primary gap is the transition from a standalone modular API service to an integrated HubSpot feature; AI often misses the deprecation of specific legacy Clearbit plans in favor of HubSpot subscriptions.
Of 5 key facts verified about Clearbit (by HubSpot), 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Pricing and standalone availability: Information on whether new customers can buy Clearbit without a HubSpot subscription is inconsistent across sources.
Buyers turn to Clearbit (by HubSpot) for Manual LinkedIn Prospecting: Compiling lead lists via LinkedIn searches and manual data entry into spreadsheets., Static List Buying: Purchasing one-time static lead lists from data brokers., among 2 documented problem areas.
Buyers evaluating Clearbit (by HubSpot) typically ask AI models about "B2B data enrichment tools", "how to find company info from email address", "HubSpot data providers", and 3 similar queries.
Clearbit (by HubSpot)'s main competitors are 6sense, Lusha International, ZoomInfo. According to AI models, these are the brands most frequently named alongside Clearbit (by HubSpot) in buyer-intent queries.
Clearbit (by HubSpot)'s core products are Clearbit Enrichment, Clearbit Reveal, Clearbit Advertising, Weekly Visitor Report.
Clearbit (by HubSpot) uses Subscription / Enterprise/Custom.
Clearbit (by HubSpot) serves B2B SaaS, Tech Companies, Marketing and Sales Operations Teams.
Clearbit (by HubSpot) Real-time data enrichment that focuses on fresh, live-verified business data rather than static legacy databases.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/clearbit-now-hubspot
Last analyzed: April 10, 2026
Founded: 2015
Headquarters: San Francisco, CA (Now part of HubSpot, Cambridge, MA)