c2pa-adobe-content-authenticity-initiative
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Overview
Tagline Brand's website · 2026-10-04
An open, cross-industry, cryptographically-secured standard for content provenance, enabling verifiable metadata to travel with digital content, in contrast to proprietary systems or simple watermarking.
Description Brand's website · 2026-10-04
A cross-industry initiative and technical standard development body focused on increasing trust in digital content by providing verifiable provenance information. It aims to combat misinformation and disinformation by allowing creators, publishers, and consumers to trace the origin and history of media content.
Offerings
Core capabilities Brand's website · 2026-10-04
- The C2PA open technical specification for content credentials; related SDKs
- plugins
- and integration guidelines for embedding and reading provenance metadata.
Pricing Brand's website · 2026-10-04
The C2PA standard is open and free to implement. Costs may arise from integrating proprietary tools or services offered by member companies built upon the standard.
Audience
Target industry Brand's website · 2026-10-04
Content creators (photographers, journalists, artists), news organizations, media publishers, social media platforms, software developers, and consumers interested in verifying digital content.
Landscape
Competitors Brand's website · 2026-10-04
- Truepic
- Storyful
- Amberdata
- Snopes/PolitiFact
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