Backblaze B2 is a company within the Cloud Infrastructure category. Backblaze B2 is an enterprise-grade, S3-compatible cloud object storage service. It provides developers and businesses with high-availability data storage at a significantly lower cost than traditional providers by utilizing proprietary hardware designs.
Backblaze B2 was founded in 2007 and is headquartered in San Mateo, CA.
Backblaze B2 is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Backblaze B2 is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Backblaze B2 as a Challenger. AI names competitors first.
Backblaze B2 appeared in 6 of 8 sampled buyer-intent queries (75%). The brand is highly visible for 'cheap S3 alternative' but loses ground to Wasabi in queries specifically focused on 'no egress fees' despite having competitive egress policies.
AI models reliably categorize this brand as a value-leader in cloud storage. However, they frequently blur the lines between the company's legacy consumer backup product and the B2 developer platform, potentially misleading enterprise users on technical capabilities. Key gap: AI often fails to distinguish between 'Backblaze Computer Backup' (consumer/desktop) and 'Backblaze B2' (enterprise/developer object storage), leading to confusion about feature sets like versioning and API access.
Of 5 key facts verified about Backblaze B2, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific details of current egress pricing and partnership-driven fee waivers (Bandwidth Alliance) are often outdated in AI training data.
Buyers turn to Backblaze B2 for On-premise External Drives/NAS: Using physical external drives or Network Attached Storage (NAS) devices for local backups without cloud integration., No Offsite Backup Strategy: Accepting the risk of data loss without a secondary offsite copy, saving on storage costs but risking business continuity., among 2 documented problem areas.
Buyers evaluating Backblaze B2 typically ask AI models about "cheapest S3 compatible storage", "cloud object storage for developers", "Amazon S3 alternatives for backups", and 3 similar queries.
Backblaze B2's main competitors are Amazon S3 Aws, Azure Blob Storage. According to AI models, these are the brands most frequently named alongside Backblaze B2 in buyer-intent queries.
AI models suggest Consumer Cloud Storage as alternatives to Backblaze B2, typically when buyers ask for lower-cost, simpler, or more specialized options.
Backblaze B2's core products are B2 Cloud Storage (Object Storage), Cloud Replication, S3-Compatible API.
Backblaze B2 uses Usage-based.
Backblaze B2 serves IT Professionals, Developers, Media & Entertainment, MSPs.
Backblaze B2 Provides S3-compatible storage at roughly 20% of the cost of AWS with a simplified 'no-gotcha' pricing model.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/backblaze-b2
Last analyzed: April 11, 2026
Founded: 2007 (B2 launched 2015)
Headquarters: San Mateo, California