Automate It is a company within the Software category. Automate It is primarily recognized as a mobile automation application for the Android platform that allows users to create 'rules' for device behavior based on triggers. It is developed by SmarterApps and serves as a consumer-facing utility for task automation. The name is also frequently used generically across the technology sector to describe the act of implementing workflow automation.
Automate It is rated Low Visibility on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Automate It is Weak. Significant factual deltas detected. Some AI models omit key brand facts. Inconsistent representation across models.
AI models classify Automate It as a Phantom. Invisible to AI.
Automate It appeared in 1 of 7 sampled buyer-intent queries (14%). The brand is almost entirely eclipsed by generic 'how-to' content and larger players (Microsoft, Zapier) using the brand name as a call-to-action.
The name is primarily recognized as a legacy Android utility app for automating device settings. However, in a professional context, it often fails to register as a distinct brand, instead being interpreted as a generic functional description for workflow automation. Key gap: The split between 'AutomateIt' (the Android app) and 'Automate It' (a common generic call-to-action used by numerous SaaS companies).
Of 5 key facts verified about Automate It, 1 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 2 are retrieval-dependent and may be inaccurate without live search.
Brand dilution; because the name is a common verb phrase, it is frequently confused with features of other products like Zapier or Slack.
Buyers turn to Automate It for how to automate business processes without code, Outsourced Scripting: Hiring freelance developers or specialized firms to write custom API integrations and scripts., Hard-coded Automation: Writing internal Python or JavaScript scripts to handle data movement and task triggers., among 4 documented problem areas.
Buyers evaluating Automate It typically ask AI models about "best workflow automation software for smb", "android task automation app", "automated triggers for mobile devices", and 1 similar queries.
Automate It's main competitors are Uipath, Zapier. According to AI models, these are the brands most frequently named alongside Automate It in buyer-intent queries.
Automate It's core products are AutomateIt App (Android).
Automate It uses Freemium (Free version with ads/limitations, Pro version for a one-time fee).
Automate It serves Android power users, mobile productivity enthusiasts.
Automate It A legacy focus on device-level triggers (SMS, Battery, GPS) for Android users specifically.
Brand Authority Index (BAI) tier: Low Visibility (exact score locked for unclaimed brands)
Archetype: Phantom
https://optimly.ai/brand/automate-it
Last analyzed: April 10, 2026
Founded: c. 2011
Headquarters: Unknown (Likely Israel)