Allstate Identity Protection (formerly InfoArmor) is a company within the Cybersecurity category. Allstate Identity Protection is a comprehensive identity theft protection service that provides monitoring, alerts, and restoration services to consumers and employees. Formerly known as InfoArmor, the company was acquired by Allstate in 2018 to expand its protection offerings beyond traditional insurance. It focuses on proactive digital footprint monitoring and full-service identity restoration.
Allstate Identity Protection (formerly InfoArmor) was founded in 2007 and is headquartered in Northbrook, IL (Corporate).
Allstate Identity Protection (formerly InfoArmor) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Allstate Identity Protection (formerly InfoArmor) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Allstate Identity Protection (formerly InfoArmor) as a Challenger. AI names competitors first.
Allstate Identity Protection (formerly InfoArmor) appeared in 5 of 6 sampled buyer-intent queries (83%). The brand is highly discoverable for 'Allstate' branded queries but loses visibility to startups and tech-first companies (like Aura) on unbranded 'best identity protection' queries.
AI reliably associates the brand with corporate stability and identity restoration services. However, it often struggles to distinguish between the legacy InfoArmor features and the newer integrated Allstate features. Key gap: The transition from the 'InfoArmor' brand to 'Allstate Identity Protection' is often described as a current event or a separate entity, rather than a completed rebrand.
Of 5 key facts verified about Allstate Identity Protection (formerly InfoArmor), 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Confusion between legacy InfoArmor enterprise plans and modern Allstate Identity Protection consumer offerings.
Buyers turn to Allstate Identity Protection (formerly InfoArmor) for Manual Password Management: Using different passwords for every site and storing them in a physical notebook or simple spreadsheet., Credit Freezing: Manually placing security freezes on all three major credit bureaus (Equifax, Experian, TransUnion)., Bank Fraud Alerts: Relying on bank and credit card company fraud departments to catch unauthorized transactions after they occur., among 3 documented problem areas.
Buyers evaluating Allstate Identity Protection (formerly InfoArmor) typically ask AI models about "best identity theft protection for families", "identity protection through employee benefits", "identity theft restoration services", and 3 similar queries.
Allstate Identity Protection (formerly InfoArmor)'s main competitors are Aura, IDShield, Norton Lifelock. According to AI models, these are the brands most frequently named alongside Allstate Identity Protection (formerly InfoArmor) in buyer-intent queries.
AI models suggest Bank Fraud Alerts, Credit Freezing as alternatives to Allstate Identity Protection (formerly InfoArmor), typically when buyers ask for lower-cost, simpler, or more specialized options.
Allstate Identity Protection (formerly InfoArmor)'s core products are Identity theft monitoring, credit monitoring, identity restoration services, dark web scanning, financial tool protection..
Allstate Identity Protection (formerly InfoArmor) uses Subscription (Monthly/Annual) and Enterprise (Employee Benefits).
Allstate Identity Protection (formerly InfoArmor) serves Individual consumers, families, and HR/Benefit departments for employee perks..
Allstate Identity Protection (formerly InfoArmor) Combines advanced digital monitoring with the financial stability and 24/7 restoration expertise of a global insurance leader.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/allstate-identity-protection-infoarmor
Last analyzed: April 10, 2026
Founded: 2007 (as InfoArmor)
Headquarters: Scottsdale, Arizona, USA (Legacy) / Northbrook, Illinois (Allstate)