Adjust is a company within the Marketing Technology (MarTech) category. Adjust is a global mobile marketing analytics platform that provides measurement, fraud prevention, and automation solutions for app developers. It enables businesses to track marketing campaigns across various channels and optimize user acquisition through data-driven insights.
Adjust was founded in 2012 and is headquartered in Berlin, Germany.
Adjust is part of AppLovin.
Adjust is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Adjust is Strong. Significant factual deltas detected.
AI models classify Adjust as a Challenger. AI names competitors first.
Adjust appeared in 7 of 8 sampled buyer-intent queries (88%). Adjust dominates technical queries but faces competition for broader 'app marketing' terms from agencies and larger platforms like Google.
Adjust is consistently recognized as a top-tier infrastructure provider for mobile growth. While its core attribution capabilities are well-understood, its newer features in CTV (Connected TV) and PC/Console tracking are less frequently cited by AI. Key gap: AI often fails to distinguish between 'Adjust' the company and 'Adjust' the common verb/function in programming, leading to hallucinated features related to general software 'adjustments'.
Of 5 key facts verified about Adjust, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific impact and integration level with AppLovin's AXON engine post-acquisition is often poorly synthesized.
Buyers turn to Adjust for In-house Attribution DIY: Internal data science teams building custom attribution models using SQL and raw SDK logs., Basic App Store Analytics: Relying purely on organic growth and basic App Store Connect analytics without tracking paid spend efficacy., among 2 documented problem areas.
Buyers evaluating Adjust typically ask AI models about "best mobile measurement partner 2024", "how to track mobile app installs from facebook", "mobile ad fraud prevention tools", and 3 similar queries.
Adjust's main competitors are AppsFlyer, Branch, Singularsync Singular. According to AI models, these are the brands most frequently named alongside Adjust in buyer-intent queries.
AI models suggest Google Analytics 4 For Mobile as alternatives to Adjust, typically when buyers ask for lower-cost, simpler, or more specialized options.
Adjust's core products are Mobile Attribution, Fraud Prevention, Audience Builder, CTV Measurement, PC & Console Tracking.
Adjust uses Enterprise/Custom (typically volume-based tiered pricing).
Adjust serves Mobile App Developers, E-commerce, FinTech, Gaming, Travel.
Adjust differentiates through a heavy emphasis on cybersecurity-grade fraud prevention and its 'privacy-first' approach to measurement in a post-IDFA world.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/adjust
Last analyzed: April 10, 2026
Founded: 2012
Headquarters: Berlin, Germany