Act-On Software
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Overview
Tagline Brand's website · 2026-10-04
Focuses on the entire customer lifecycle—not just lead generation—by including specific triggers for buying intent, cross-selling, and churn prevention.
Description Brand's website · 2026-10-04
Act-On Software is a marketing automation platform designed for businesses that prioritize building and scaling long-term customer relationships across the entire lifecycle. The platform integrates engagement programs with revenue drivers like buying intent, cross-selling, and churn prevention. It specifically focuses on aligning marketing and sales teams to improve performance both before and after a sale.
Offerings
Core capabilities Brand's website · 2026-10-04
- Marketing Automation Platform
- Lead Scoring
- Customer Retention Tools
- CRM Integration
- Sales/Marketing Alignment Software
Pricing Brand's website · 2026-10-04
Enterprise/Custom (Tiered based on active contacts)
Audience
Target industry Brand's website · 2026-10-04
Mid-market and Enterprise B2B, Higher Education, Financial Services, Manufacturing
Landscape
Competitors Brand's website · 2026-10-04
- Adobe Marketo Engage
- HubSpot Marketing Hub
- Salesforce Account Engagement (Pardot)
- ActiveCampaign
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Claim Act-On Software — free →Page last updated 2026-10-17.