You are reading the archived Week of July 26, 2026 report. Numbers on this page are a snapshot from 2026-08-02 and do not change. For the current week, see the latest report.
The Optimly AI Search Trends Index · Week of July 26, 2026
AI agents visited beauty brand pages 3.1× more this week, led by Vichy Laboratoires
7 brands in this category drew page visits. 99,907 visits from automated agents this week. A page visit records that an agent requested the page and nothing more.
What a page visit is, and what it is not.
This index counts page visits: an automated agent asked optimly.ai for a page, and our server logged it. That is all a page visit shows. It does not show that any AI product mentioned, cited, recommended, or sold a brand, and it does not show that a person asked a question. Where we cannot tell why a visit happened, we say we do not know. How we group visits →
Window: 2026-07-26 → 2026-08-02 · Published 2026-08-02
What stood out this week
Up to three findings, chosen from a fixed list of candidates. A finding only appears when it clears a minimum count, so a large percentage built on a handful of visits is left out.
User-directed activity, as Cloudflare labels it, is 7.0× more concentrated in this panel than across Cloudflare's network
Cloudflare labels 20.3% of the AI-agent visits to this site as "User Action", against 2.9% across its whole network. Both figures use Cloudflare's classification, so the two sides are comparable.
Why this matters. It shows whether this site sees an unusual amount of the traffic Cloudflare attributes to a person's action, which affects how far these numbers can be generalised.
What this does not show. This uses Cloudflare's "User Action" label on both sides, which is not the same thing as Optimly's user-directed group and will not match that number. Our side is out of visits to optimly.ai from the agents Cloudflare counts as AI agents (search-engine crawling excluded, to match the network figure); the network side is out of AI-agent visits across Cloudflare's whole network, as published by Cloudflare Radar.
Cybersecurity pages drew 10.5× more visits than the week before
240 visits this week against 23 visits the week before, across every brand page we place in Cybersecurity.
Why this matters. A category moving on both a real visit count and a real change is the earliest signal we get that attention is shifting.
What this does not show. The previous week is a shorter sample scaled up to a seven-day equivalent, so treat the size of the change as directional.
AgileBits's pages drew 9.7× more visits than the week before
223 visits this week against 23 visits the week before. We do not know why the agents came, and a visit does not show that the brand was mentioned or recommended anywhere.
Why this matters. A single brand moving sharply is usually traceable to something that happened off this site during the week.
What this does not show. The previous week is a shorter sample scaled up to a seven-day equivalent, so treat the size of the change as directional.
Optimly's five groups
Every automated visit lands in exactly one of these five groups, so they add up to the week's total. Share is a percentage of every visit Cloudflare flagged as automated on optimly.ai during the week — 99,907 visits this week.
Group
Visits
Share
What it means
Someone using an AI product
18,994
19.0%
Visits from agents the company that runs them documents as firing when a person asks for something. This is the only group we connect to a person.
Search engine page crawling
9,442
9.5%
Visits from agents that crawl pages so a search product can find them later. No person is waiting on these.
Model training collection
28,691
28.7%
Visits that collect page text in bulk to build a model. No person is waiting on these.
Known company, reason for the visit unclear
23,030
23.1%
We can name the company, but the company says the agent does more than one job, so we do not know the reason for any single visit.
Automated, no company named
19,750
19.8%
Cloudflare flagged the visit as automated but no company can be named. We do not know who sent it or why.
Cloudflare's own labels for the reason for the visit
This is a second, separate grouping. Cloudflare publishes its own label for each AI agent it recognises, and applies the same labels across its whole network. These numbers are not a breakdown of the five groups above and will not match them, because they count a different set of visits and use a different denominator.
On this site
Share is a percentage of visits to optimly.ai from the agents Cloudflare counts as AI agents (search-engine crawling excluded, to match the network figure) — 95,219 visits this week.
Cloudflare label
Visits
Share
User Action
19,288
20.3%
Search
9,002
9.5%
Training
28,691
30.1%
Mixed Purpose
18,488
19.4%
Undeclared
19,750
20.7%
Across Cloudflare's network
Share is a percentage of AI-agent visits across Cloudflare's whole network, as published by Cloudflare Radar. Pulled 2026-08-02.
Cloudflare label
Share
Training
42.0%
Mixed Purpose
40.9%
Search
12.8%
User Action
2.9%
Undeclared
1.5%
Under Cloudflare's own “User Action” label, 20.3% of the AI-agent visits to this site carry that label, against 2.9% across Cloudflare's network. That is 7.0× more concentrated in this panel than across Cloudflare's network. Both sides of that comparison use Cloudflare's label, not Optimly's groups.
Which of our pages the visits went to
We could match 61,695 visits to a page we publish, 61.8% of all automated visits. The percentages in this table are of matched visits only, not of the week's total.
Page kind
Visits
Share of matched
Brand pages requested
54,004
87.5%
Directory pages requested
4,600
7.5%
Brand data files requested
1,516
2.5%
Change reports requested
1,462
2.4%
Topic pages requested
64
0.1%
Category list pages requested
49
0.1%
Which pages agents requested
Every number below counts page visits we observed in our own server logs: an automated agent asked optimly.ai for a specific page. A page visit records the request and nothing more. It does not show that any AI product mentioned, cited, recommended, or sold anything, and it does not show that a person asked a question.
Topic pages requested: Agents requested 32 pages built around a buying topic In the week of Week of July 26, 2026, automated agents requested 64 buyer-question pages across 32 distinct buyer questions — 110% versus the prior week.
Brand pages requested: Agents requested 14,891 pages for individual brands In the week of Week of July 26, 2026, automated agents requested 54,004 brand pages across 14,891 distinct brands — -8% versus the prior week.
Brand data files requested: Agents requested the machine-readable file for 726 brands In the week of Week of July 26, 2026, automated agents requested 1,516 brand record pages across 726 distinct brands — 49% versus the prior week.
Change reports requested: Agents requested week-on-week change reports for 713 brands In the week of Week of July 26, 2026, automated agents requested 1,462 brand delta report pages across 713 distinct brands — 42% versus the prior week.
Category list pages requested: Agents requested 4 pages listing our categories In the week of Week of July 26, 2026, automated agents requested 49 category pages across 4 distinct categories — a new signal not present in the prior week.
Topics of the pages agents requested most often
These are short topic labels we assign to our own pages, so we can group page visits that keep coming back week after week. The label is our grouping of the page. It is not a person's exact question, and we do not know what anyone typed. Counts run from the week we started grouping pages this way, so the list builds up over time rather than reshuffling every week.
Solution cluster
Cloud — 8 total (2 this week), first seen 2026-W30
Topic pages agents requested most this week
Each row is one of our own topic pages that an automated agent requested in the week of Week of July 26, 2026, ordered by how many times it was requested. The heading is the topic we assigned to the page. We do not know what any person typed, and a visit does not show that a person asked anything.
Cloud Platform for Machine Learning
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Cloud Computing
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Azure Translation
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Cloud Machine Learning
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution.
Enterprise Social Listening
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Ymca Membership Management
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Enterprise Hcm
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Enterprise Sms Marketing
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
External Attack Surface Management
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Sovereign Cloud Providers Europe
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Vector Database for Rag Applications
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
H100 Benchmarks vs Tpu V5p
Requested 2 times this week, most often by AI Assistant (behavioral). Group: evaluation. Not seen in the prior week.
Global Managed Sd Wan
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Managed Elasticsearch
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Esg Reporting
Requested 2 times this week, most often by AI Assistant (behavioral). Group: solution. Not seen in the prior week.
Since we started measuring
This index started grouping pages by topic in 2026-W28. This week (Week of July 26, 2026) marks 4 archived weeks of continuous measurement. All counts labeled "total" or "lifetime" on this page are rolled up across every archived weekly report since inception; counts labeled "this week" are the week of Week of July 26, 2026 only.
Brands whose pages were requested far more this week
How to read a spike
A spike is a brand whose index moved sharply upward this week, meaning automated agents requested that brand's page far more often than the week before. We attach the top news headline for the brand from the past 7 days as a possible explanation. We do not know that the headline caused the change.
AI systems tried to fetch /brand/aws-azure-google-cloud-hyperscalers. A live signal of what people are asking AI about — and what AI thinks Optimly should answer.
Autonomous AI agents — not humans, not chatbots — are discovering Optimly through /mcp. Model Context Protocol traffic — autonomous AI agents (not humans) discovering Optimly through the MCP endpoint.
Is your brand in the index?
Claim your brand to see its full page-visit history, a per-agent breakdown, and alerts when the pattern changes.
Which agents requested pages from Optimly this week
99,907 visits from automated agents this week, a change of -4% against the prior week.
Why brand rows show an index, not a count
Brand-level values are shown on a 0 to 100 index relative to this week's busiest brand, the way Google Trends does it. 100 is the busiest brand this week and everything else is scaled from it. Exact per-brand counts stay private; only the rollups on this page (the week total and the per-agent totals) are absolute numbers.
Agents that fetch a page while a request is in flight
Agent
Page visits
Unique pages
Amazonbot
18,488
7,485
ChatGPT-User
16,160
1,733
AI Assistant (behavioral)
7,439
1,253
ShapBot
4,248
707
OAI-SearchBot
2,546
1,843
AI Search (behavioral)
2,504
468
Claude-User
1,743
31
PerplexityBot
1,045
497
YouBot
877
241
DuckAssistBot
834
154
Google-CloudVertexBot
294
146
xAI-SearchBot
286
146
Agents that collect page text in bulk
These agents collect page text to build a model rather than to answer a specific request, so no person is waiting on them. Listed for completeness, kept separate from the numbers above.
Bot
Fetches
Unique pages
ClaudeBot
22,043
10,000
AI Crawler (behavioral)
9,807
6,780
Bytespider
2,956
968
GPTBot
1,820
997
anthropic-ai
1,202
227
CCBot
490
249
Google-Extended
179
135
Diffbot
1
1
Benchmark — how AI is crawling the whole internet
Optimly's own numbers are a slice of a much bigger picture. Cloudflare Radar publishes AI-bot activity across roughly 20% of all internet traffic. Comparing our zone to Radar shows whether Optimly is over- or under-indexed vs. the network baseline.
Why Optimly's data is different
Radar covers every domain, every agent and every reason for a visit, and most of that is bulk collection of general content. This site is a brand directory built for machine readers, so the mix of agents that reach it looks different: more of the agents that fetch a page while a request is in flight, fewer of the ones collecting text in bulk. That is a fact about which agents arrive here, not evidence about what anyone asked.