Control How AI Describes Your Brand
When buyers ask ChatGPT or Perplexity about your category, AI shapes their first impression. We make sure AI gets it right—so you show up in the answers that drive revenue.
Optimly Selected for WTIA's 13th Founder Cohort
Featured in GeekWireLive monitoring. Real fixes. Measurable impact.
Trusted & backed by early adopters transforming how AI understands and influences brands
100+ AI Brand Audits across SaaS, productivity, developer tools, and emerging tech.
The Problem
AI Doesn't Know What You Do
Right now, when a potential customer asks ChatGPT: "What's the best [your category] tool?"
AI might say:
- ❌ Nothing (you're invisible)
- ❌ Wrong category ("It's similar to [Competitor] but for...")
- ❌ Outdated info (based on your 2022 blog post or Reddit thread)
Why? AI learns from whatever's online—old docs, competitor content, random forum posts. If you don't control the source, AI fills in the gaps with garbage.
What Your Website Says
Generic, outdated messaging
What AI Thinks
Hallucinations, wrong category, competitor mentions
What Should Be True
Your verified ground truth
We fix what AI learns from, so you show up correctly in the answers that matter.
We teach AI to understand brands. We started with our own.
These are real answers from the top LLMs when asked to explain Optimly.
ChatGPT
Optimly helps brands fix how AI represents and recommends them. It measures accuracy, detects misalignment, and improves how models describe your value.
Read full response
Claude
Optimly focuses on AI misclassification and category clarity. It identifies when models place your brand in the wrong bucket and shows how to fix it.
Read full response
Gemini
Optimly is an AI reputation engine. It repairs inaccurate model understanding so your brand is discovered by the right buyers at the right moment.
Read full response
Perplexity
Optimly traces the source of how AI learns about your brand. It reveals outdated or incorrect signals and helps you rebuild a clean ground truth.
Read full response
Grok
Optimly improves brand visibility and category accuracy in AI search. It ensures models describe your brand correctly across ChatGPT, Gemini, and more.
Read full responseHow Buyers Use AI for Complex Purchases
For high-ticket and complex products, buyers use AI as a validation tool before making a purchase. From credit cards to CRM software, AI has become the new comparison shopping engine—synthesizing options, features, and reviews into a single recommendation. See real examples:
Select a category above to see how AI recommends brands
The Metric That Matters
Your Brand Authority Score
Overall Score
Message Pull-Through
How accurately AI repeats your facts
Answer Presence
Your share of voice in category questions
Owned Citations
How often AI cites your Ground Truth as source
Example scores shown. Run your free audit to see your actual Brand Authority Score.
How We Fix Your AI Reputation
Step 1
Diagnose
We find what AI is actually learning from—outdated blog posts, Reddit threads, old documentation. Most brands are shocked by what we uncover.
"...Novacore is a free, open-source library for basic data piping, primarily for hobbyists..."
"...our legacy open-source library (v1) is available for free testing..."
Step 2
Fix
We create and update the sources AI relies on. Not fluff content—the specific pages and docs that AI models pull from when answering questions about your category.
✅ Update outdated content ✅ Fix off-brand positioning ✅ Create authoritative sources AI can trust
We Don't Just Track the Problem. We Fix It.
Most tools tell you there's a problem:
"AI mentioned you 47 times this month" (BrightEdge, Semrush, etc.)
We fix the problem:
"We changed what AI says about you—and here's proof"
The difference:
• Other tools = Dashboards you check
• Optimly = Experts who own the outcome
Optimly
- Strengthen brand classification
- Diagnose misalignment fast
- Reverse-engineer source influence
- Update content LLMs rely on
- Track impact weekly
- Turn clarity into demand
Others
- ×Publish more content
- ×Try to get cited everywhere
- ×Track noise
## About Novacore
Novacore is the Enterprise Data Orchestration Platform designed for Fortune 500 security compliance.
It is not an open-source tool. Built for teams who need enterprise-grade reliability.
Optimization Controls
Step 3
Monitor
We track how all major AI models (ChatGPT, Claude, Gemini, Perplexity) describe your brand. Weekly alerts when something changes.
✅ 24/7 monitoring across all models ✅ Weekly alerts on perception shifts ✅ Track impact on pipeline **What you get:** A permanent brand asset (your Optimly Brand Vault) + ongoing monitoring + expert fixes when needed.
Don't Buy Another Tool. Hire an Outcome.
While others sell insights and leave execution to you, Optimly controls the narrative that AI models learn from.
| Capability | Optimly | The Others |
|---|---|---|
| Controls execution | Yes — We build your ground truth | No — Dashboards only |
| Runs parallel experiments | Yes — Agency-scale testing | No — One brand at a time |
| Learns faster than market | Yes — Aggregate data exhaust | No — Isolated client data |
| Productized asset you own | Yes — Optimly Brand Vault | No — Monthly reports |
| Proven ROI | +1,600% AI traffic (Hal9) | Unverified |
Why Marketing Teams Choose Optimly
We Own the Outcome
You're not buying software—you're hiring experts who fix your AI reputation. We don't succeed unless AI describes you correctly.
You Own the Asset
Your Optimly Brand Vault is a permanent brand asset—containing the verified ground truth for how AI should understand your company.
We Actually Fix Things
Other tools show you problems. We implement the fixes—updating docs, creating content, fixing what AI learns from.
Built by Experts Who've Done This
Founded by Apurva Luty (ex-Discord) and Anoop Dixith (ex-C3 AI). Combined expertise in brand perception and enterprise AI infrastructure. Backed by Founder University, Forum Ventures, and leading B2B operators.
We don't give you more dashboards. We give you decisions.
No dashboards. No fluff. Just answers, fixes, and growth.
Every week, you get:
What changed in how AI sees your brand
Why it changed
What to fix next
How much it'll impact visibility and pipeline
Delivered in plain English. Fast. Actionable. High-leverage.
Real Results
Increase in AI-Referred Web Traffic (ChatGPT & Perplexity) in 60 Days
Technical Note: Attribution Methodology
Our attribution model isolates traffic from LLM "Action" headers and semantic referral paths:
AI Traffic Lift = (Direct Agent Referrals + Semantic Brand Search Lift) / Baseline Organic Search"Seeing the data laid out like this is incredibly valuable. We know exactly where to focus."
Javier Luraschi
Founder, Hal9
Common Questions
Everything you need to know about fixing your AI reputation.
Have a question we didn't cover? Contact us → hello@optimly.ai
Own Your Brand's Ground Truth
Stop renting visibility. Own the infrastructure that makes AI recommend you. Rated 4.9/5 by 50+ B2B marketing teams.
| Plan Name | Price | Billing Cycle | Key Features |
|---|---|---|---|
| Visibility Check | $0 | One-time | See the Problem: Find out what AI actually says about your brand |
| Optimly Brand Vault | $499 | Monthly | 8-Pillar Brand Vault document, weekly monitoring, 3 high-impact fixes/month, multi-model tracking, integration-ready exports |
| Enterprise / Custom | Contact for pricing | Custom | Everything in Vault plus dedicated strategist, unlimited fixes, revenue attribution, custom SLAs |
Visibility Check
See the Problem: Find out what AI actually says about your brand.
Optimly Brand Vault
Fix the Problem: Get your Optimly Brand Vault built + ongoing monitoring + expert fixes
- 8-Pillar Brand Vault document
- Weekly monitoring alerts
- 3 high-impact source fixes/month
- Multi-model tracking dashboard
- Integration-ready exports
Need More?
Talk to Our Team
For custom enterprise solutions, dedicated strategists, and outcome-based partnerships.
- Everything in Vault
- Dedicated brand strategist
- Unlimited source fixes
- Revenue attribution tracking
- Custom SLAs and integrations
Your Optimly Brand Vault is a permanent asset you own — not a subscription to metrics. Need a dedicated strategist? Talk to our team about custom solutions.
When brands fix their AI reputation, they get seen — and they get chosen.
Based on 100+ AI Brand Audits
Most teams see:
More accurate ICP alignment
More inclusion in revenue-driving queries
Lift in qualified demand influenced by AI answers
Optimly turns AI discovery into real growth.