Publisher disclosure: This guide is published by Optimly and describes the measurement and remediation problems its product addresses. Claims are limited to the linked evidence. Last reviewed 2026-08-11.
How to Correct What AI Says About Your Brand
Direct answer
Correct an AI brand description by identifying the exact wrong claim, publishing a clear canonical fact on the most relevant first-party page, aligning other owned sources, and earning independent corroboration. Then re-test the same prompts. Do not rely on crawler traffic or repeated promotional copy as proof that the correction has propagated.
Separate fact errors from positioning gaps
An incorrect founding date or integration is a fact error. A vague category or misunderstood audience is a positioning gap. Fix the canonical fact immediately; resolve positioning through a consistent business profile and decision-specific evidence.
Create a correction trail
Use dated, specific language on your site, documentation, profiles, and partner sources. Remove conflicting statements and keep a record of the prompts, outputs, sources, and dates used to verify improvement.
Recommended process
- Capture the incorrect answer and cited sources.
- Write the approved replacement fact and its owner.
- Update the canonical first-party page and conflicting owned sources.
- Seek independent corroboration where the claim matters commercially.
- Re-test the same prompts and preserve the evidence.
Frequently asked questions
Can I directly edit what ChatGPT says?
Usually no. You can correct the evidence AI systems can retrieve and, where available, submit feedback through the product that displayed the answer.
How long does a correction take?
There is no universal timeline. Crawling, indexing, retrieval, and model behavior update independently, so track each stage rather than promising a date.