# Zappar > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/zappar - **Dataset:** https://optimly.ai/brand/zappar.json - **Markdown:** https://optimly.ai/brand/zappar/llms.txt - **Official website:** https://zappar.com - **Slug:** zappar - **Categories:** design-creative-software, developer-tools, it-management-software ## Overview - **Tagline:** A comprehensive XR ecosystem combining software, hardware, creative services, and assistive technologies; 15+ years of experience; pioneering R&D; affordable mixed reality headset (Zapbox); AI-powered tools (Mattercraft); app-free indoor navigation (Spaces); accessible QR codes (Zapvision). Source: Brand's website (https://zappar.com) · 2026-10-04 - **Description:** Zappar is a leading immersive technology company providing a comprehensive XR ecosystem that includes software platforms (Zapworks, Mattercraft, Spaces, Designer), an XR headset (Zapbox), and an award-winning creative studio (Studio Z). They also offer Zapvision, an assistive technology for accessible QR codes, enabling brands to create engaging and accessible AR, VR, and WebXR experiences for various applications. Source: Brand's website (https://zappar.com) · 2026-10-04 ## Offerings - **Core capabilities:** - Zapworks (Mattercraft - Designer - SDKs - Spaces) - Studio Z - Zapbox - Zapvision Source: Brand's website (https://zappar.com) · 2026-10-04 - **Pricing:** Implied subscription model with a free trial for software platforms; custom pricing for creative services. Source: Brand's website (https://zappar.com) · 2026-10-04 ## Audience - **Target industry:** Innovative businesses, brands, agencies, developers, designers, and consumers with sight loss (for Zapvision) Source: Brand's website (https://zappar.com) · 2026-10-04 Page last updated 2026-10-17.